kitio.aiMetricool vs Social Champ
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Social Champ has the lower starting price: about $5 a month, against $25 for Metricool.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Multi-platform post scheduling
- Champ AI content suite
- Approval workflows
- Social inbox
- Analytics and white-label reports
- Social listening
| Feature | Metricool | Social Champ |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Social media scheduler for agencies with an AI content assistant |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $5/mo |
| Free plan | Yes | Yes |
| Made by | Metricool | Social Champ |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Social Champ has the lower starting price: about $5 a month, against $25 for Metricool.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Free
Free
- Free forever
- No card required
Starter
$5/mo
- Per social account
- Unlimited scheduling
- Social inbox and analytics
Growth
$9/mo
- Per social account
- Unlimited users and workspaces
- Social listening and competitors
Enterprise
Custom
- Custom offer
- Talk to sales
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Social Champ
- Free plan with no card needed
- Low entry price per account
- Agency features like white-label reports
- Per-account pricing adds up with many profiles
- AI credits beyond the allowance cost extra
- Listening and competitor tools need higher plans
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Social Champ if you want:
- Free plan with no card needed
- Low entry price per account
- Agency features like white-label reports
Watch out: per-account pricing adds up with many profiles.
Metricool vs Social Champ FAQ
What is the difference between Metricool and Social Champ?
Metricool: Social analytics, scheduling and ads reporting in one place. Social Champ: Social media scheduler for agencies with an AI content assistant. Both are marketing tools.
Is Metricool or Social Champ cheaper?
Social Champ has the lower starting price: about $5 a month, against $25 for Metricool.
Do Metricool and Social Champ have free plans?
Metricool: Yes. Social Champ: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Social Champ?
Social Champ is made by Social Champ.
Which should I choose, Metricool or Social Champ?
Choose Metricool if you value real free plan and good value for agencies. Choose Social Champ if you value free plan with no card needed and low entry price per account.