kitio.aiMetricool vs SmartlyQ
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and SmartlyQ starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- AI Captain marketing operator
- Social scheduling
- Funnel and landing page builder
- Built-in CRM
- AI video and shorts
- Website chatbots
| Feature | Metricool | SmartlyQ |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | All-in-one AI marketing suite with an autonomous marketing operator |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No, 14-day trial |
| Made by | Metricool | Web-Net Digital Agency |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and SmartlyQ starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
3 plans
Pro
€97/mo
- 1,000 AI credits per month
- AI Captain operator
- 10 social accounts
- CRM and funnels
Business
€297/mo
- 1,500 AI credits per month
- 25 social accounts
- 30 AI videos per month
- 5 client workspaces
Enterprise
€497/mo
- 2,500 AI credits per month
- Unlimited social accounts
- 100 AI videos per month
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
SmartlyQ
- Replaces several separate marketing tools
- Agency workspaces on higher plans
- Connects to AI agents over MCP
- Prices listed in euros
- Entry plan costs €97 a month
- Broad suite can feel shallow per tool
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose SmartlyQ if you want:
- Replaces several separate marketing tools
- Agency workspaces on higher plans
- Connects to AI agents over MCP
Watch out: prices listed in euros.
Metricool vs SmartlyQ FAQ
What is the difference between Metricool and SmartlyQ?
Metricool: Social analytics, scheduling and ads reporting in one place. SmartlyQ: All-in-one AI marketing suite with an autonomous marketing operator. Both are marketing tools.
Is Metricool or SmartlyQ cheaper?
Metricool starts at $25/mo and SmartlyQ starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and SmartlyQ have free plans?
Metricool: Yes. SmartlyQ: No, 14-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes SmartlyQ?
SmartlyQ is made by Web-Net Digital Agency.
Which should I choose, Metricool or SmartlyQ?
Choose Metricool if you value real free plan and good value for agencies. Choose SmartlyQ if you value replaces several separate marketing tools and agency workspaces on higher plans.