kitio.aiMetricool vs SherlockAI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and SherlockAI starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Audience discovery and mapping
- Push audiences to ad platforms
- Campaign monitoring
- First-party data support
- AI report assistant
| Feature | Metricool | SherlockAI |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI audience discovery and campaign activation for marketing teams |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Metricool | Infinite Analytics |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and SherlockAI starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
SherlockAI
- Covers planning through campaign optimization
- Accepts your own first-party data
- Built with privacy rules in mind
- Demo required, no self-serve signup
- No public pricing
- Aimed at larger marketing teams
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose SherlockAI if you want:
- Covers planning through campaign optimization
- Accepts your own first-party data
- Built with privacy rules in mind
Watch out: demo required, no self-serve signup.
Metricool vs SherlockAI FAQ
What is the difference between Metricool and SherlockAI?
Metricool: Social analytics, scheduling and ads reporting in one place. SherlockAI: AI audience discovery and campaign activation for marketing teams. Both are marketing tools.
Is Metricool or SherlockAI cheaper?
Metricool starts at $25/mo and SherlockAI starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and SherlockAI have free plans?
Metricool: Yes. SherlockAI: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes SherlockAI?
SherlockAI is made by Infinite Analytics.
Which should I choose, Metricool or SherlockAI?
Choose Metricool if you value real free plan and good value for agencies. Choose SherlockAI if you value covers planning through campaign optimization and accepts your own first-party data.