kitio.aiMetricool vs Roivenue
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Roivenue starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Multi-touch attribution
- Impression attribution
- Path stitching
- 70+ connectors
- Budget optimizer
- LLM integration
| Feature | Metricool | Roivenue |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Multi-touch marketing attribution with an open, inspectable model |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Metricool | Roivenue |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Roivenue starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
3 plans
Starter
€999/mo
- 750K visits a month
- 70+ connectors
- Onboarding by the team
- €350 per extra 250K visits
Plus
€2,299/mo
- 2M visits a month
- Dedicated customer success manager
- €350 per extra 500K visits
Enterprise
Contact sales
- 5M visits a month
- Extra visits priced in quote
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Roivenue
- Price does not rise with ad spend
- Model can be opened and checked
- Every feature included in each plan
- Starts at about €999 a month
- Priced by site visits, with overage fees
- Demo-led onboarding
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Roivenue if you want:
- Price does not rise with ad spend
- Model can be opened and checked
- Every feature included in each plan
Watch out: starts at about €999 a month.
Metricool vs Roivenue FAQ
What is the difference between Metricool and Roivenue?
Metricool: Social analytics, scheduling and ads reporting in one place. Roivenue: Multi-touch marketing attribution with an open, inspectable model. Both are marketing tools.
Is Metricool or Roivenue cheaper?
Metricool starts at $25/mo and Roivenue starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Roivenue have free plans?
Metricool: Yes. Roivenue: No.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Roivenue?
Roivenue is made by Roivenue.
Which should I choose, Metricool or Roivenue?
Choose Metricool if you value real free plan and good value for agencies. Choose Roivenue if you value price does not rise with ad spend and model can be opened and checked.