kitio.aiMetricool vs Reeldrift
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Reeldrift starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Four reel formats
- ElevenLabs voiceovers
- Burned-in captions
- Scheduled auto-publishing
- MCP server
| Feature | Metricool | Reeldrift |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | Generates and auto-posts TikTok reels from one brand brief |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Metricool | Reeldrift |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Reeldrift starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Reeldrift
- Free tier with no card
- Mixes formats to avoid repetition
- Fully scheduled posting
- Built only for TikTok
- Paid prices not shown
- Stock footage limits originality
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Reeldrift if you want:
- Free tier with no card
- Mixes formats to avoid repetition
- Fully scheduled posting
Watch out: built only for tiktok.
Metricool vs Reeldrift FAQ
What is the difference between Metricool and Reeldrift?
Metricool: Social analytics, scheduling and ads reporting in one place. Reeldrift: Generates and auto-posts TikTok reels from one brand brief. Both are marketing tools.
Is Metricool or Reeldrift cheaper?
Metricool starts at $25/mo and Reeldrift starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Reeldrift have free plans?
Metricool: Yes. Reeldrift: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Reeldrift?
Reeldrift is made by Reeldrift.
Which should I choose, Metricool or Reeldrift?
Choose Metricool if you value real free plan and good value for agencies. Choose Reeldrift if you value free tier with no card and mixes formats to avoid repetition.