kitio.aiMetricool vs Planist
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $79 for Planist.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Store and brand scan
- Monthly content calendar
- AI captions and designs
- Motion video posts
- WhatsApp client approval
- Built-in publishing
| Feature | Metricool | Planist |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI agents that plan, write and design a brand's monthly social posts |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | $79/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Metricool | Planist |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $79 for Planist.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
4 plans
Solo
$79/mo
- 1 brand workspace
- 1 seat
- 40 creations a month
Brand
$129/mo
- 1 brand workspace
- 5 seats
- 120 creations a month
- Performance insights
Studio
$399/mo
- 5 client workspaces
- Unlimited seats
- 400 pooled creations
- White-label portal
Enterprise
Contact sales
- From around 15 workspaces
- Everything in Studio
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Planist
- Handles planning through publishing
- Clients approve without an account
- Priced per brand, not per seat
- Card needed to start the trial
- Unused creations don't roll over
- Only English and Arabic output
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Planist if you want:
- Handles planning through publishing
- Clients approve without an account
- Priced per brand, not per seat
Watch out: card needed to start the trial.
Metricool vs Planist FAQ
What is the difference between Metricool and Planist?
Metricool: Social analytics, scheduling and ads reporting in one place. Planist: AI agents that plan, write and design a brand's monthly social posts. Both are marketing tools.
Is Metricool or Planist cheaper?
Metricool has the lower starting price: about $25 a month, against $79 for Planist.
Do Metricool and Planist have free plans?
Metricool: Yes. Planist: No, 14-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Planist?
Planist is made by Planist.
Which should I choose, Metricool or Planist?
Choose Metricool if you value real free plan and good value for agencies. Choose Planist if you value handles planning through publishing and clients approve without an account.