kitio.aiMetricool vs Mavic AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool has the lower starting price: about $25 a month, against $49 for Mavic AI.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Brand DNA profiles
- Social post creation
- AI product photos
- Blog writer
- Scheduling and analytics
- Recurring workflows
| Feature | Metricool | Mavic AI |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | On-brand AI content and social publishing from a saved Brand DNA |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | $49/mo |
| Free plan | Yes | Yes |
| Made by | Metricool | Mavic AI |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool has the lower starting price: about $25 a month, against $49 for Mavic AI.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
5 plans
Free
Free
- 1 brand workspace
- 50 AI credits a month
Solo
$49/mo
- 1 brand workspace
- 1,500 credits a month
- 1 user
- Image and video generation
Team
$79/mo
- 5 brand workspaces
- 2,500 credits a month
- 2 or more users
Pro
$149/mo
- 10 brand workspaces
- 5,500 credits a month
- 5 or more users
Enterprise
Contact sales
- Whitelabeling
- ISO and SLA standards
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Mavic AI
- Keeps output aligned with brand rules
- Handles many brands in one account
- Credit cost shown before generating
- Free plan has only 50 credits a month
- Image and video use up credits fast
- Whitelabel needs a sales contact
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Mavic AI if you want:
- Keeps output aligned with brand rules
- Handles many brands in one account
- Credit cost shown before generating
Watch out: free plan has only 50 credits a month.
Metricool vs Mavic AI FAQ
What is the difference between Metricool and Mavic AI?
Metricool: Social analytics, scheduling and ads reporting in one place. Mavic AI: On-brand AI content and social publishing from a saved Brand DNA. Both are marketing tools.
Is Metricool or Mavic AI cheaper?
Metricool has the lower starting price: about $25 a month, against $49 for Mavic AI.
Do Metricool and Mavic AI have free plans?
Metricool: Yes. Mavic AI: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Mavic AI?
Mavic AI is made by Mavic AI.
Which should I choose, Metricool or Mavic AI?
Choose Metricool if you value real free plan and good value for agencies. Choose Mavic AI if you value keeps output aligned with brand rules and handles many brands in one account.