kitio.aiMetricool vs Growth Channel
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Growth Channel starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- AI marketing plan
- Buyer persona research
- Omnichannel campaign launch
- Built-in audience segments
- KPI tracking
| Feature | Metricool | Growth Channel |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI marketing plans plus programmatic ad buying in one dashboard |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | No, 14-day trial |
| Made by | Metricool | Growth Channel |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Growth Channel starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Growth Channel
- Planning and ad buying in one tool
- Covers CTV, audio and out-of-home ads
- No long-term contract
- Prices not shown on the pricing page
- Ad spend is on top of the subscription
- Programmatic buying has a learning curve
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Growth Channel if you want:
- Planning and ad buying in one tool
- Covers CTV, audio and out-of-home ads
- No long-term contract
Watch out: prices not shown on the pricing page.
Metricool vs Growth Channel FAQ
What is the difference between Metricool and Growth Channel?
Metricool: Social analytics, scheduling and ads reporting in one place. Growth Channel: AI marketing plans plus programmatic ad buying in one dashboard. Both are marketing tools.
Is Metricool or Growth Channel cheaper?
Metricool starts at $25/mo and Growth Channel starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Growth Channel have free plans?
Metricool: Yes. Growth Channel: No, 14-day trial.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Growth Channel?
Growth Channel is made by Growth Channel.
Which should I choose, Metricool or Growth Channel?
Choose Metricool if you value real free plan and good value for agencies. Choose Growth Channel if you value planning and ad buying in one tool and covers ctv, audio and out-of-home ads.