kitio.aiMetricool vs Fastlane
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Metricool starts at $25/mo and Fastlane starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content planner
- AI caption assistant
- Social and ads analytics
- Competitor tracking
- Client reports
- Brand and competitor research
- AI ad and video concepts
- Meta ads launching
- Daily organic posting
- Per-creative performance tracking
| Feature | Metricool | Fastlane |
|---|---|---|
| Best for | Social analytics, scheduling and ads reporting in one place | AI marketing agent that makes, launches and tests ads and posts |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $25/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Metricool | Fastlane |
| Based in | Spain | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Metricool starts at $25/mo and Fastlane starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- 1 brand
- 20 scheduled posts / month
- 30 days of analytics
- 5 competitor profiles
Starter
$25/mo
- Up to 5 brands ($45 for 10)
- Unlimited publishing
- LinkedIn connection, unlimited history
- Up to 100 competitors
Advanced
$67/mo
- Up to 15 brands (up to 50 from $107)
- Team and client management
- Post approval system
- Metricool API and Looker connector
Custom
Contact sales
- Custom number of brands
- White label
- Dedicated account manager
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Metricool
- Real free plan
- Good value for agencies
- Ads and organic data together
- X/Twitter costs extra
- Interface is busy
Fastlane
- Covers research, creative and launch
- Many ad formats to test
- Learns from your past ad results
- Pricing not listed publicly
- AI creator accounts may not suit every brand
- Ad spend is billed separately by the platforms
Which one should you choose?
Choose Metricool if you want:
- Real free plan
- Good value for agencies
- Ads and organic data together
Watch out: x/twitter costs extra.
Choose Fastlane if you want:
- Covers research, creative and launch
- Many ad formats to test
- Learns from your past ad results
Watch out: pricing not listed publicly.
Metricool vs Fastlane FAQ
What is the difference between Metricool and Fastlane?
Metricool: Social analytics, scheduling and ads reporting in one place. Fastlane: AI marketing agent that makes, launches and tests ads and posts. Both are marketing tools.
Is Metricool or Fastlane cheaper?
Metricool starts at $25/mo and Fastlane starts at See pricing page. Check both pricing pages for current plans.
Do Metricool and Fastlane have free plans?
Metricool: Yes. Fastlane: Yes.
Who makes Metricool?
Metricool is made by Metricool, based in Spain.
Who makes Fastlane?
Fastlane is made by Fastlane.
Which should I choose, Metricool or Fastlane?
Choose Metricool if you value real free plan and good value for agencies. Choose Fastlane if you value covers research, creative and launch and many ad formats to test.