kitio.aiMailerLite vs Shown
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. MailerLite has the lower starting price: about $12 a month, against $29 for Shown.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Drag-and-drop editor
- Automations
- Landing pages
- AI writing assistant
- Paid newsletters
- AI ad copy and banners
- Multi-platform campaigns
- Automatic optimization
- Advanced reporting
- Shopify and WordPress integrations
| Feature | MailerLite | Shown |
|---|---|---|
| Best for | Affordable email marketing with an AI writing assistant | AI that creates and optimizes ad campaigns across platforms |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $12/mo | $29/mo |
| Free plan | Yes | Yes |
| Made by | MailerLite | Shown |
| Based in | Lithuania | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
MailerLite has the lower starting price: about $12 a month, against $29 for Shown.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 subscribers
- 2,500 monthly emails
- Knowledge base support
Comfort
$12/mo
- Starting price for 500 subscribers
- 50 automations, 10 forms
- 10 sites, 5 digital products
Power
$25/mo
- Starting price for 500 subscribers
- Unlimited emails and automations
- Live chat support
Enterprise
Contact sales
- Dedicated IP
- Deliverability support
- Onboarding and training
3 plans
Free
Free
- 2 campaigns
- AI-generated ad copy and images
- Email support only
Starter
$29/mo
- 3 campaigns
- AI campaign auto-optimization
- Advanced reporting
- Free for 7 days
Advanced
$120/mo
- 20 campaigns
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
MailerLite
- Low cost
- Clean interface
- Free plan available
- Strict account approval
- Fewer advanced features
Shown
- Free plan with two campaigns
- Covers Google, Meta, TikTok and more
- No advertising experience needed
- Free plan has email-only support
- Auto-optimization needs a paid plan
- Advanced plan costs $120 a month
Which one should you choose?
Choose MailerLite if you want:
- Low cost
- Clean interface
- Free plan available
Watch out: strict account approval.
Choose Shown if you want:
- Free plan with two campaigns
- Covers Google, Meta, TikTok and more
- No advertising experience needed
Watch out: free plan has email-only support.
MailerLite vs Shown FAQ
What is the difference between MailerLite and Shown?
MailerLite: Affordable email marketing with an AI writing assistant. Shown: AI that creates and optimizes ad campaigns across platforms. Both are marketing tools.
Is MailerLite or Shown cheaper?
MailerLite has the lower starting price: about $12 a month, against $29 for Shown.
Do MailerLite and Shown have free plans?
MailerLite: Yes. Shown: Yes.
Who makes MailerLite?
MailerLite is made by MailerLite, based in Lithuania.
Who makes Shown?
Shown is made by Shown.
Which should I choose, MailerLite or Shown?
Choose MailerLite if you value low cost and clean interface. Choose Shown if you value free plan with two campaigns and covers google, meta, tiktok and more.