kitio.aiBrand24 vs Shown
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Shown has the lower starting price: about $29 a month, against $249 for Brand24.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Mention tracking
- Sentiment analysis
- AI Brand Assistant
- Share of voice
- Spike alerts
- AI ad copy and banners
- Multi-platform campaigns
- Automatic optimization
- Advanced reporting
- Shopify and WordPress integrations
| Feature | Brand24 | Shown |
|---|---|---|
| Best for | Media monitoring and AI brand insights for smaller teams | AI that creates and optimizes ad campaigns across platforms |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $249/mo | $29/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Brand24 | Shown |
| Based in | Poland | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Shown has the lower starting price: about $29 a month, against $249 for Brand24.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Individual
$249/mo
- 3 keywords
- 2K mentions per month
- 1 user, updates every 12h
Team
$349/mo
- 7 keywords
- 10K mentions per month
- Unlimited users, hourly updates
Pro
$499/mo
- 12 keywords
- 40K mentions per month
- Real-time updates
- Priority support
Business
$699/mo
- 25 keywords
- 100K mentions per month
Enterprise
From $1,499/mo
- Custom keyword count
- Custom mentions limit
3 plans
Free
Free
- 2 campaigns
- AI-generated ad copy and images
- Email support only
Starter
$29/mo
- 3 campaigns
- AI campaign auto-optimization
- Advanced reporting
- Free for 7 days
Advanced
$120/mo
- 20 campaigns
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brand24
- Affordable listening
- Easy setup
- Useful AI summaries
- Smaller data reach than enterprise tools
- Mention caps per plan
Shown
- Free plan with two campaigns
- Covers Google, Meta, TikTok and more
- No advertising experience needed
- Free plan has email-only support
- Auto-optimization needs a paid plan
- Advanced plan costs $120 a month
Which one should you choose?
Choose Brand24 if you want:
- Affordable listening
- Easy setup
- Useful AI summaries
Watch out: smaller data reach than enterprise tools.
Choose Shown if you want:
- Free plan with two campaigns
- Covers Google, Meta, TikTok and more
- No advertising experience needed
Watch out: free plan has email-only support.
Brand24 vs Shown FAQ
What is the difference between Brand24 and Shown?
Brand24: Media monitoring and AI brand insights for smaller teams. Shown: AI that creates and optimizes ad campaigns across platforms. Both are marketing tools.
Is Brand24 or Shown cheaper?
Shown has the lower starting price: about $29 a month, against $249 for Brand24.
Do Brand24 and Shown have free plans?
Brand24: No, 14-day trial. Shown: Yes.
Who makes Brand24?
Brand24 is made by Brand24, based in Poland.
Who makes Shown?
Shown is made by Shown.
Which should I choose, Brand24 or Shown?
Choose Brand24 if you value affordable listening and easy setup. Choose Shown if you value free plan with two campaigns and covers google, meta, tiktok and more.