kitio.aiSmartly vs Shown
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Smartly starts at See pricing page and Shown starts at $29/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Creative templates
- Dynamic product ads
- AI copy and image variants
- Budget optimization
- Cross-channel reporting
- AI ad copy and banners
- Multi-platform campaigns
- Automatic optimization
- Advanced reporting
- Shopify and WordPress integrations
| Feature | Smartly | Shown |
|---|---|---|
| Best for | Enterprise ad automation for social, video and CTV campaigns | AI that creates and optimizes ad campaigns across platforms |
| Category | Marketing | Marketing |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | $29/mo |
| Free plan | No | Yes |
| Made by | Smartly | Shown |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Smartly starts at See pricing page and Shown starts at $29/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 2 campaigns
- AI-generated ad copy and images
- Email support only
Starter
$29/mo
- 3 campaigns
- AI campaign auto-optimization
- Advanced reporting
- Free for 7 days
Advanced
$120/mo
- 20 campaigns
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Smartly
- Handles very large ad volumes
- Wide channel coverage
- Strong support teams
- Enterprise budgets only
- Complex to set up
Shown
- Free plan with two campaigns
- Covers Google, Meta, TikTok and more
- No advertising experience needed
- Free plan has email-only support
- Auto-optimization needs a paid plan
- Advanced plan costs $120 a month
Which one should you choose?
Choose Smartly if you want:
- Handles very large ad volumes
- Wide channel coverage
- Strong support teams
Watch out: enterprise budgets only.
Choose Shown if you want:
- Free plan with two campaigns
- Covers Google, Meta, TikTok and more
- No advertising experience needed
Watch out: free plan has email-only support.
Smartly vs Shown FAQ
What is the difference between Smartly and Shown?
Smartly: Enterprise ad automation for social, video and CTV campaigns. Shown: AI that creates and optimizes ad campaigns across platforms. Both are marketing tools.
Is Smartly or Shown cheaper?
Smartly starts at See pricing page and Shown starts at $29/mo. Check both pricing pages for current plans.
Do Smartly and Shown have free plans?
Smartly: No. Shown: Yes.
Who makes Smartly?
Smartly is made by Smartly.
Who makes Shown?
Shown is made by Shown.
Which should I choose, Smartly or Shown?
Choose Smartly if you value handles very large ad volumes and wide channel coverage. Choose Shown if you value free plan with two campaigns and covers google, meta, tiktok and more.