kitio.aiSprout Social vs Lumen by Talkwalker
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Sprout Social starts at $99/mo and Lumen by Talkwalker starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Smart Inbox
- AI Assist
- Publishing calendar
- Social listening
- Influencer marketing
- Social and news monitoring
- Image and logo recognition
- Sentiment analysis
- Crisis alerts
- Trend detection
| Feature | Sprout Social | Lumen by Talkwalker |
|---|---|---|
| Best for | Social media management, listening and AI-assisted engagement | Social listening and consumer intelligence, now part of Hootsuite |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | $99/mo | See pricing page |
| Free plan | No, 30-day trial | No |
| Made by | Sprout Social | Hootsuite |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Sprout Social starts at $99/mo and Lumen by Talkwalker starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Essentials
$99/mo
- Per seat
- $79/seat billed annually
Standard
$199/mo
- Per seat
- 5 social profiles
- Unified inbox and monitoring
- Trellis AI agent
Professional
$299/mo
- Per seat
- Unlimited social profiles
- Competitor and paid insights
Advanced
$399/mo
- Per seat
- Sentiment analysis
- Sprout API and helpdesk integrations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Sprout Social
- Excellent reporting
- Polished interface
- Strong collaboration tools
- Expensive per seat
- Listening is an extra cost
Lumen by Talkwalker
- Strong visual recognition
- Wide source coverage
- Many languages
- Enterprise pricing
- Complex query setup
Which one should you choose?
Choose Sprout Social if you want:
- Excellent reporting
- Polished interface
- Strong collaboration tools
Watch out: expensive per seat.
Choose Lumen by Talkwalker if you want:
- Strong visual recognition
- Wide source coverage
- Many languages
Watch out: enterprise pricing.
Sprout Social vs Lumen by Talkwalker FAQ
What is the difference between Sprout Social and Lumen by Talkwalker?
Sprout Social: Social media management, listening and AI-assisted engagement. Lumen by Talkwalker: Social listening and consumer intelligence, now part of Hootsuite. Both are marketing tools.
Is Sprout Social or Lumen by Talkwalker cheaper?
Sprout Social starts at $99/mo and Lumen by Talkwalker starts at See pricing page. Check both pricing pages for current plans.
Do Sprout Social and Lumen by Talkwalker have free plans?
Sprout Social: No, 30-day trial. Lumen by Talkwalker: No.
Who makes Sprout Social?
Sprout Social is made by Sprout Social, based in United States.
Who makes Lumen by Talkwalker?
Lumen by Talkwalker is made by Hootsuite.
Which should I choose, Sprout Social or Lumen by Talkwalker?
Choose Sprout Social if you value excellent reporting and polished interface. Choose Lumen by Talkwalker if you value strong visual recognition and wide source coverage.