kitio.aiKlaviyo vs GrowASO
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. GrowASO has the lower starting price: about $19 a month, against $20 for Klaviyo.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- AI listing copilot
- Keyword database
- Keyword rank tracking
- Competitor intelligence
- App icon generator
- ASO audit
| Feature | Klaviyo | GrowASO |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | App store optimization with an AI copilot for listings and keywords |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | $19/mo |
| Free plan | Yes | No, trial available |
| Made by | Klaviyo | GrowASO |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
GrowASO has the lower starting price: about $19 a month, against $20 for Klaviyo.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
GrowASO
- Writes the listing for you
- Covers both iOS and Android
- Free trial without a card
- Plan details are not listed on the homepage
- Focused only on app store listings
- Keyword data limited to what the site crawls
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose GrowASO if you want:
- Writes the listing for you
- Covers both iOS and Android
- Free trial without a card
Watch out: plan details are not listed on the homepage.
Klaviyo vs GrowASO FAQ
What is the difference between Klaviyo and GrowASO?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. GrowASO: App store optimization with an AI copilot for listings and keywords. Both are marketing tools.
Is Klaviyo or GrowASO cheaper?
GrowASO has the lower starting price: about $19 a month, against $20 for Klaviyo.
Do Klaviyo and GrowASO have free plans?
Klaviyo: Yes. GrowASO: No, trial available.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes GrowASO?
GrowASO is made by GrowASO.
Which should I choose, Klaviyo or GrowASO?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose GrowASO if you value writes the listing for you and covers both ios and android.