kitio.aiMailchimp vs GrowASO
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mailchimp has the lower starting price: about $13 a month, against $19 for GrowASO.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email templates
- Customer journeys
- Intuit Assist AI
- Landing pages
- SMS marketing
- AI listing copilot
- Keyword database
- Keyword rank tracking
- Competitor intelligence
- App icon generator
- ASO audit
| Feature | Mailchimp | GrowASO |
|---|---|---|
| Best for | Email marketing and automation with Intuit Assist AI | App store optimization with an AI copilot for listings and keywords |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $13/mo | $19/mo |
| Free plan | Yes | No, trial available |
| Made by | Intuit | GrowASO |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mailchimp has the lower starting price: about $13 a month, against $19 for GrowASO.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Up to 250 contacts
- 500 sends/mo (250/day)
- 1 seat
Essentials
$13/mo
- Starting price, scales with contacts
- Sends up to 10x contacts
- 3 seats
Standard
$20/mo
- Starting price, scales with contacts
- Generative AI and enhanced automations
- Sends up to 12x contacts, 5 seats
Premium
$350/mo
- Starting price, scales with contacts
- Predictive segmentation
- Sends up to 15x contacts, unlimited seats
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mailchimp
- Very well known and easy to start
- Many integrations
- Good templates
- Small free plan
- Price rises quickly with contacts
GrowASO
- Writes the listing for you
- Covers both iOS and Android
- Free trial without a card
- Plan details are not listed on the homepage
- Focused only on app store listings
- Keyword data limited to what the site crawls
Which one should you choose?
Choose Mailchimp if you want:
- Very well known and easy to start
- Many integrations
- Good templates
Watch out: small free plan.
Choose GrowASO if you want:
- Writes the listing for you
- Covers both iOS and Android
- Free trial without a card
Watch out: plan details are not listed on the homepage.
Mailchimp vs GrowASO FAQ
What is the difference between Mailchimp and GrowASO?
Mailchimp: Email marketing and automation with Intuit Assist AI. GrowASO: App store optimization with an AI copilot for listings and keywords. Both are marketing tools.
Is Mailchimp or GrowASO cheaper?
Mailchimp has the lower starting price: about $13 a month, against $19 for GrowASO.
Do Mailchimp and GrowASO have free plans?
Mailchimp: Yes. GrowASO: No, trial available.
Who makes Mailchimp?
Mailchimp is made by Intuit, based in United States.
Who makes GrowASO?
GrowASO is made by GrowASO.
Which should I choose, Mailchimp or GrowASO?
Choose Mailchimp if you value very well known and easy to start and many integrations. Choose GrowASO if you value writes the listing for you and covers both ios and android.