kitio.aiKlaviyo vs Iterable
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Klaviyo starts at $20/mo and Iterable starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email and SMS campaigns
- Automated flows
- Predictive analytics
- AI campaign builder
- Shopify integration
- Journey builder
- Predictive goals
- Send-time optimization
- AI copy assistance
- Data integrations
| Feature | Klaviyo | Iterable |
|---|---|---|
| Best for | Email and SMS marketing for ecommerce with AI agents | Cross-channel marketing platform with predictive AI tools |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No |
| Made by | Klaviyo | Iterable |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Klaviyo starts at $20/mo and Iterable starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Up to 250 active profiles
- 500 email sends/month
- $5 of mobile messages/month
- Built-in reporting
Email
$20/mo
- Starting price, scales with profiles
- Email marketing and flows
Email and SMS
$35/mo
- Starting price, scales with profiles
- Email plus SMS/MMS credits
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Klaviyo
- Deep ecommerce data
- Strong automation
- Good AI features
- Costs climb with list size
- Overkill for non-ecommerce
Iterable
- Flexible journey building
- Good AI optimization
- Many channels
- Enterprise pricing
- Needs data engineering support
Which one should you choose?
Choose Klaviyo if you want:
- Deep ecommerce data
- Strong automation
- Good AI features
Watch out: costs climb with list size.
Choose Iterable if you want:
- Flexible journey building
- Good AI optimization
- Many channels
Watch out: enterprise pricing.
Klaviyo vs Iterable FAQ
What is the difference between Klaviyo and Iterable?
Klaviyo: Email and SMS marketing for ecommerce with AI agents. Iterable: Cross-channel marketing platform with predictive AI tools. Both are marketing tools.
Is Klaviyo or Iterable cheaper?
Klaviyo starts at $20/mo and Iterable starts at See pricing page. Check both pricing pages for current plans.
Do Klaviyo and Iterable have free plans?
Klaviyo: Yes. Iterable: No.
Who makes Klaviyo?
Klaviyo is made by Klaviyo, based in United States.
Who makes Iterable?
Iterable is made by Iterable, based in United States.
Which should I choose, Klaviyo or Iterable?
Choose Klaviyo if you value deep ecommerce data and strong automation. Choose Iterable if you value flexible journey building and good ai optimization.