kitio.aiJungle Scout vs Helium 10
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Jungle Scout has the lower starting price: about $49 a month, against $129 for Helium 10.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Product database
- Chrome sales extension
- Supplier database
- AI listing writer
- Review analysis
- Product research
- Keyword research
- AI Listing Builder
- Adtomic PPC automation
- Profit analytics
| Feature | Jungle Scout | Helium 10 |
|---|---|---|
| Best for | Amazon product research and seller analytics with AI assistance | Amazon and Walmart seller tools with AI listing and ad optimisation |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Paid | Freemium |
| Starting price | $49/mo | $129/mo |
| Free plan | No | Yes |
| Made by | Jungle Scout | Helium 10 |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Jungle Scout has the lower starting price: about $49 a month, against $129 for Helium 10.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
$49/mo
- 1 user
- Product and keyword research
Growth Accelerator
$69/mo
- 1 user, extra seats $49/mo
- Launch and review tools
Brand Owner
$129/mo
- 3 users included
- Extra seats $49/mo
Cobalt
Custom
- For $1M+ Amazon sellers
- Per-user pricing
- Dedicated success manager
3 plans
Platinum
$129/mo
- For $0-$100K in yearly sales
- Product and keyword research
- Amazon FBA and ads training
Diamond
$359/mo
- For $100K-$10M in yearly sales
- Helium AI agent
- Monthly workshops and webinars
Enterprise
From $1,499/mo (annual)
- Dedicated customer success manager
- 10+ users, 15+ seller accounts
- Up to 5,000 ASINs
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Jungle Scout
- Beginner-friendly
- Good supplier database
- Lower starting price
- Fewer PPC tools than Helium 10
- Mostly Amazon-focused
- Estimates can be off
Helium 10
- Very complete seller toolkit
- Strong keyword data
- Covers Amazon and Walmart
- Expensive higher tiers
- Steep learning curve
- Entry-level plan removed
Which one should you choose?
Choose Jungle Scout if you want:
- Beginner-friendly
- Good supplier database
- Lower starting price
Watch out: fewer ppc tools than helium 10.
Choose Helium 10 if you want:
- Very complete seller toolkit
- Strong keyword data
- Covers Amazon and Walmart
Watch out: expensive higher tiers.
Jungle Scout vs Helium 10 FAQ
What is the difference between Jungle Scout and Helium 10?
Jungle Scout: Amazon product research and seller analytics with AI assistance. Helium 10: Amazon and Walmart seller tools with AI listing and ad optimisation. Both are legal, finance & hr tools.
Is Jungle Scout or Helium 10 cheaper?
Jungle Scout has the lower starting price: about $49 a month, against $129 for Helium 10.
Do Jungle Scout and Helium 10 have free plans?
Jungle Scout: No. Helium 10: Yes.
Who makes Jungle Scout?
Jungle Scout is made by Jungle Scout, based in United States.
Who makes Helium 10?
Helium 10 is made by Helium 10, based in United States.
Which should I choose, Jungle Scout or Helium 10?
Choose Jungle Scout if you value beginner-friendly and good supplier database. Choose Helium 10 if you value very complete seller toolkit and strong keyword data.