kitio.aiHubSpot Service Hub vs Zoho Desk
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Zoho Desk has the lower starting price: about $9 a month, against $20 for HubSpot Service Hub.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Ticketing help desk
- Breeze customer agent
- Knowledge base
- Customer portal
- Feedback surveys
- Zia AI assistant
- Omnichannel ticketing
- Blueprint workflows
- Multi-brand help center
- SLA management
| Feature | HubSpot Service Hub | Zoho Desk |
|---|---|---|
| Best for | Help desk on HubSpot's CRM with an AI customer agent | Affordable help desk with Zia AI for ticket replies and insights |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $9/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Zoho Corporation |
| Based in | United States | India |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Zoho Desk has the lower starting price: about $9 a month, against $20 for HubSpot Service Hub.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free help desk and ticketing tools
- Live chat and shared inbox
Starter
$20/mo
- Per seat
- Help desk and ticket automation
- Remove HubSpot branding
Professional
$100/mo
- Per seat
- Customer portal and knowledge base
- Feedback surveys and SLAs
Enterprise
$150/mo
- Per seat, billed annually
- Advanced permissions and custom objects
- Skill-based routing
5 plans
Free
Free
- Up to 3 agents
- Email ticketing
- Basic help center
Express
$9/mo
- Per user
- Email and web forms
- AI agents with free tokens
- Custom domain
Standard
$20/mo
- Per user
- WhatsApp, Instagram, Messenger
- Answer bot and community forum
- Custom reports and dashboards
Professional
$35/mo
- Per user
- Telephony integration
- Zia AI built in
- Round-robin assignment
Enterprise
$50/mo
- Per user
- Advanced AI and automation
- Multi-brand help centers
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Service Hub
- Shares data with HubSpot marketing and sales
- Free tools to start
- Easy for non-technical teams
- Advanced features need costly tiers
- Less depth than dedicated desks
- AI credits are limited per plan
Zoho Desk
- Low price per agent
- Good fit with Zoho apps
- Free plan for small teams
- Interface feels busy
- AI less advanced than leaders
- Third-party integrations are fewer
Which one should you choose?
Choose HubSpot Service Hub if you want:
- Shares data with HubSpot marketing and sales
- Free tools to start
- Easy for non-technical teams
Watch out: advanced features need costly tiers.
Choose Zoho Desk if you want:
- Low price per agent
- Good fit with Zoho apps
- Free plan for small teams
Watch out: interface feels busy.
HubSpot Service Hub vs Zoho Desk FAQ
What is the difference between HubSpot Service Hub and Zoho Desk?
HubSpot Service Hub: Help desk on HubSpot's CRM with an AI customer agent. Zoho Desk: Affordable help desk with Zia AI for ticket replies and insights. Both are customer support tools.
Is HubSpot Service Hub or Zoho Desk cheaper?
Zoho Desk has the lower starting price: about $9 a month, against $20 for HubSpot Service Hub.
Do HubSpot Service Hub and Zoho Desk have free plans?
HubSpot Service Hub: Yes. Zoho Desk: Yes.
Who makes HubSpot Service Hub?
HubSpot Service Hub is made by HubSpot, based in United States.
Who makes Zoho Desk?
Zoho Desk is made by Zoho Corporation, based in India.
Which should I choose, HubSpot Service Hub or Zoho Desk?
Choose HubSpot Service Hub if you value shares data with hubspot marketing and sales and free tools to start. Choose Zoho Desk if you value low price per agent and good fit with zoho apps.