kitio.aiHubSpot Service Hub vs Nubot
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Service Hub has the lower starting price: about $20 a month, against $29 for Nubot.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Ticketing help desk
- Breeze customer agent
- Knowledge base
- Customer portal
- Feedback surveys
- AI sales agent
- WhatsApp CRM
- Visual flow builder
- Mass campaigns
- Unified inbox
- Auto-tagging
| Feature | HubSpot Service Hub | Nubot |
|---|---|---|
| Best for | Help desk on HubSpot's CRM with an AI customer agent | AI sales agent and CRM for WhatsApp, Instagram and Facebook chats |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | $29/mo |
| Free plan | Yes | No, 365-day trial |
| Made by | HubSpot | Nubot |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Service Hub has the lower starting price: about $20 a month, against $29 for Nubot.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free help desk and ticketing tools
- Live chat and shared inbox
Starter
$20/mo
- Per seat
- Help desk and ticket automation
- Remove HubSpot branding
Professional
$100/mo
- Per seat
- Customer portal and knowledge base
- Feedback surveys and SLAs
Enterprise
$150/mo
- Per seat, billed annually
- Advanced permissions and custom objects
- Skill-based routing
2 plans
Started
$29/mo
- WhatsApp, Facebook and Instagram
- Integrated AI CRM
- Auto-tagging and basic reports
Full
$99/mo
- Advanced AI CRM
- Advanced reports
- AI seller with auto-tagging
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Service Hub
- Shares data with HubSpot marketing and sales
- Free tools to start
- Easy for non-technical teams
- Advanced features need costly tiers
- Less depth than dedicated desks
- AI credits are limited per plan
Nubot
- Works across WhatsApp, Instagram and Facebook
- No-code flow builder
- Long free trial
- Site is in Spanish only
- Aimed at Latin American businesses
- Pricing page details are brief
Which one should you choose?
Choose HubSpot Service Hub if you want:
- Shares data with HubSpot marketing and sales
- Free tools to start
- Easy for non-technical teams
Watch out: advanced features need costly tiers.
Choose Nubot if you want:
- Works across WhatsApp, Instagram and Facebook
- No-code flow builder
- Long free trial
Watch out: site is in spanish only.
HubSpot Service Hub vs Nubot FAQ
What is the difference between HubSpot Service Hub and Nubot?
HubSpot Service Hub: Help desk on HubSpot's CRM with an AI customer agent. Nubot: AI sales agent and CRM for WhatsApp, Instagram and Facebook chats. Both are customer support tools.
Is HubSpot Service Hub or Nubot cheaper?
HubSpot Service Hub has the lower starting price: about $20 a month, against $29 for Nubot.
Do HubSpot Service Hub and Nubot have free plans?
HubSpot Service Hub: Yes. Nubot: No, 365-day trial.
Who makes HubSpot Service Hub?
HubSpot Service Hub is made by HubSpot, based in United States.
Who makes Nubot?
Nubot is made by Nubot.
Which should I choose, HubSpot Service Hub or Nubot?
Choose HubSpot Service Hub if you value shares data with hubspot marketing and sales and free tools to start. Choose Nubot if you value works across whatsapp, instagram and facebook and no-code flow builder.