kitio.aiHubSpot Sales Hub vs Claap
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Sales Hub has the lower starting price: about $20 a month, against $40 for Claap.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Deal pipelines
- Sequences
- Breeze prospecting agent
- Calling and meetings
- Forecasting
- Meeting and call recording
- CRM auto-complete
- Call scoring and coaching
- Deal forecasting
- ClaapAgent
- API and MCP
| Feature | HubSpot Sales Hub | Claap |
|---|---|---|
| Best for | CRM sales tools with Breeze AI prospecting agents | Sales call recorder that fills your CRM and scores every deal |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $20/mo | $40/mo |
| Free plan | Yes | Yes |
| Made by | HubSpot | Claap (lemlist) |
| Based in | United States | France |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Sales Hub has the lower starting price: about $20 a month, against $40 for Claap.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free CRM and sales tools
- Email tracking and meetings
Starter
$20/mo
- Per seat
- Sales automation basics
- Remove HubSpot branding
Professional
$100/mo
- Per seat
- Sequences and forecasting
- Advanced pipeline automation
Enterprise
$150/mo
- Per seat, billed annually
- Advanced permissions
- Custom objects
4 plans
Basic
Free
- Per user
- 10 videos per user
- 300 minutes in total
- Basic AI summary
Pro
$40/mo
- Per user
- Unlimited recordings
- 1,000 minutes per month
- 500 AI credits per month
Business
$75/mo
- Per user
- Unlimited recording time
- CRM auto-complete
- AI coaching and emails
Enterprise
Custom
- Custom AI credits
- SSO and SCIM
- Claap API
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Sales Hub
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
- Professional tier is a big jump
- Onboarding fees on higher plans
Claap
- Records without a bot when needed
- Fills CRM fields automatically
- Free plan to try it
- Open to your own agents via MCP
- CRM auto-complete needs the Business plan
- Free plan capped at 300 minutes total
- AI credits limit heavy use
Which one should you choose?
Choose HubSpot Sales Hub if you want:
- Easy to adopt
- Free CRM to start
- Sales and marketing data together
Watch out: professional tier is a big jump.
Choose Claap if you want:
- Records without a bot when needed
- Fills CRM fields automatically
- Free plan to try it
Watch out: crm auto-complete needs the business plan.
HubSpot Sales Hub vs Claap FAQ
What is the difference between HubSpot Sales Hub and Claap?
HubSpot Sales Hub: CRM sales tools with Breeze AI prospecting agents. Claap: Sales call recorder that fills your CRM and scores every deal. Both are sales tools.
Is HubSpot Sales Hub or Claap cheaper?
HubSpot Sales Hub has the lower starting price: about $20 a month, against $40 for Claap.
Do HubSpot Sales Hub and Claap have free plans?
HubSpot Sales Hub: Yes. Claap: Yes.
Who makes HubSpot Sales Hub?
HubSpot Sales Hub is made by HubSpot, based in United States.
Who makes Claap?
Claap is made by Claap (lemlist), based in France.
Which should I choose, HubSpot Sales Hub or Claap?
Choose HubSpot Sales Hub if you value easy to adopt and free crm to start. Choose Claap if you value records without a bot when needed and fills crm fields automatically.