kitio.aiHubSpot Marketing Hub vs HighLevel
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub has the lower starting price: about $20 a month, against $97 for HighLevel.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Voice AI agents
- Conversation AI
- CRM and pipelines
- Funnels and websites
- Workflow automation
- White-label SaaS mode
| Feature | HubSpot Marketing Hub | HighLevel |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | White-label CRM and marketing platform with voice and chat AI agents |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $20/mo | $97/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | HubSpot | HighLevel |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Marketing Hub has the lower starting price: about $20 a month, against $97 for HighLevel.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
3 plans
Starter
$97/mo
- One business or a few clients
- Workflow and campaign builders
- Two-way SMS and email
Unlimited
$297/mo
- Unlimited client accounts
- White-label desktop app
- Basic API access
Founder
$497/mo
- SaaS mode with unlimited reselling
- Ready-made industry solutions
- Project management
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
HighLevel
- Replaces many separate marketing tools
- Can be resold under your own brand
- AI handles calls and chats
- Steep learning curve
- Usage add-ons cost extra
- White-label features need pricier plans
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose HighLevel if you want:
- Replaces many separate marketing tools
- Can be resold under your own brand
- AI handles calls and chats
Watch out: steep learning curve.
HubSpot Marketing Hub vs HighLevel FAQ
What is the difference between HubSpot Marketing Hub and HighLevel?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. HighLevel: White-label CRM and marketing platform with voice and chat AI agents. Both are marketing tools.
Is HubSpot Marketing Hub or HighLevel cheaper?
HubSpot Marketing Hub has the lower starting price: about $20 a month, against $97 for HighLevel.
Do HubSpot Marketing Hub and HighLevel have free plans?
HubSpot Marketing Hub: Yes. HighLevel: No, 14-day trial.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes HighLevel?
HighLevel is made by HighLevel, based in United States.
Which should I choose, HubSpot Marketing Hub or HighLevel?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose HighLevel if you value replaces many separate marketing tools and can be resold under your own brand.