kitio.aiBrevo vs HighLevel
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brevo has the lower starting price: about $9 a month, against $97 for HighLevel.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email campaigns
- Marketing automation
- Transactional email API
- WhatsApp campaigns
- Sales CRM
- Voice AI agents
- Conversation AI
- CRM and pipelines
- Funnels and websites
- Workflow automation
- White-label SaaS mode
| Feature | Brevo | HighLevel |
|---|---|---|
| Best for | Email, SMS and WhatsApp marketing priced by sends | White-label CRM and marketing platform with voice and chat AI agents |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Free trial |
| Starting price | $9/mo | $97/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Brevo | HighLevel |
| Based in | France | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brevo has the lower starting price: about $9 a month, against $97 for HighLevel.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Up to 300 emails per day
- No credit card needed
Starter
$9/mo
- From 5,000 emails per month
- No Brevo logo
Standard
$18/mo
- Marketing automation and A/B tests
- Click heatmaps and reports
Professional
$499/mo
- From 150,000 emails per month
- WhatsApp, popups and push
- 10 seats included
Enterprise
Contact sales
- For 1M+ contacts
- Custom solutions and data control
3 plans
Starter
$97/mo
- One business or a few clients
- Workflow and campaign builders
- Two-way SMS and email
Unlimited
$297/mo
- Unlimited client accounts
- White-label desktop app
- Basic API access
Founder
$497/mo
- SaaS mode with unlimited reselling
- Ready-made industry solutions
- Project management
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brevo
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
- Daily send cap on free plan
- Advanced plans get expensive
HighLevel
- Replaces many separate marketing tools
- Can be resold under your own brand
- AI handles calls and chats
- Steep learning curve
- Usage add-ons cost extra
- White-label features need pricier plans
Which one should you choose?
Choose Brevo if you want:
- Pricing by sends, not contacts
- Generous free plan
- Many channels in one tool
Watch out: daily send cap on free plan.
Choose HighLevel if you want:
- Replaces many separate marketing tools
- Can be resold under your own brand
- AI handles calls and chats
Watch out: steep learning curve.
Brevo vs HighLevel FAQ
What is the difference between Brevo and HighLevel?
Brevo: Email, SMS and WhatsApp marketing priced by sends. HighLevel: White-label CRM and marketing platform with voice and chat AI agents. Both are marketing tools.
Is Brevo or HighLevel cheaper?
Brevo has the lower starting price: about $9 a month, against $97 for HighLevel.
Do Brevo and HighLevel have free plans?
Brevo: Yes. HighLevel: No, 14-day trial.
Who makes Brevo?
Brevo is made by Brevo, based in France.
Who makes HighLevel?
HighLevel is made by HighLevel, based in United States.
Which should I choose, Brevo or HighLevel?
Choose Brevo if you value pricing by sends, not contacts and generous free plan. Choose HighLevel if you value replaces many separate marketing tools and can be resold under your own brand.