kitio.aiHubSpot Marketing Hub vs Blueshift
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. HubSpot Marketing Hub starts at $20/mo and Blueshift starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Email marketing
- Landing pages
- Marketing automation
- Breeze AI agents
- Attribution reporting
- Customer data platform
- Cross-channel journeys
- Predictive AI scores
- AI agents and assistants
- Email, SMS, push and WhatsApp
- Audience segmentation
| Feature | HubSpot Marketing Hub | Blueshift |
|---|---|---|
| Best for | Marketing automation platform with Breeze AI agents built in | AI customer engagement platform for B2C cross-channel marketing |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $20/mo | See pricing page |
| Free plan | Yes | No |
| Made by | HubSpot | Blueshift Labs |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
HubSpot Marketing Hub starts at $20/mo and Blueshift starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Free marketing tools
- Forms and email marketing
- HubSpot branding
Starter
$20/mo
- Per seat
- Remove HubSpot branding
- Simple automation
Professional
$890/mo
- Includes 3 seats
- Omni-channel automation
- Campaign reporting
Enterprise
$3600/mo
- Includes 5 seats, billed annually
- Advanced reporting
- Custom objects
3 plans
Starter
From $1,250/mo billed annually
- CDP and Customer AI
- Omnichannel campaigns
- Email support, 24-hour SLA
Growth
Contact sales
- Everything in Starter
- Priority chat support
Enterprise
Contact sales
- 24/7 phone and chat
- Dedicated success manager
- Quarterly strategy reviews
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
HubSpot Marketing Hub
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
- Professional tier is a big price jump
- Contact-based pricing grows fast
Blueshift
- CDP and messaging in one platform
- Predictive AI built in
- Many channels including WhatsApp
- Plans start at $1,250 a month
- Annual commitment required
- Too large for small businesses
Which one should you choose?
Choose HubSpot Marketing Hub if you want:
- Marketing and CRM data in one place
- Easy for non-technical teams
- Large app marketplace
Watch out: professional tier is a big price jump.
Choose Blueshift if you want:
- CDP and messaging in one platform
- Predictive AI built in
- Many channels including WhatsApp
Watch out: plans start at $1,250 a month.
HubSpot Marketing Hub vs Blueshift FAQ
What is the difference between HubSpot Marketing Hub and Blueshift?
HubSpot Marketing Hub: Marketing automation platform with Breeze AI agents built in. Blueshift: AI customer engagement platform for B2C cross-channel marketing. Both are marketing tools.
Is HubSpot Marketing Hub or Blueshift cheaper?
HubSpot Marketing Hub starts at $20/mo and Blueshift starts at See pricing page. Check both pricing pages for current plans.
Do HubSpot Marketing Hub and Blueshift have free plans?
HubSpot Marketing Hub: Yes. Blueshift: No.
Who makes HubSpot Marketing Hub?
HubSpot Marketing Hub is made by HubSpot, based in United States.
Who makes Blueshift?
Blueshift is made by Blueshift Labs, based in United States.
Which should I choose, HubSpot Marketing Hub or Blueshift?
Choose HubSpot Marketing Hub if you value marketing and crm data in one place and easy for non-technical teams. Choose Blueshift if you value cdp and messaging in one platform and predictive ai built in.