kitio.aiHootsuite vs Postly
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Hootsuite starts at $99/mo and Postly starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- Social media scheduling
- AI agents via MCP
- Campaign approvals
- Zapier and Make automations
- API access
- AI Studio add-on
| Feature | Hootsuite | Postly |
|---|---|---|
| Best for | Social media management with AI writing and listening | AI social media scheduler with agents and automations |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | See pricing page |
| Free plan | No, 14-day trial | No, 14-day trial |
| Made by | Hootsuite | Postly |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Hootsuite starts at $99/mo and Postly starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
1 plan
Publishing
$3.20/channel/mo billed yearly
- Per channel, 5-channel minimum
- Unlimited scheduled posts
- MCP AI agents and API access
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Postly
- Agent access through MCP
- API included in the base plan
- Many interface languages
- Per-channel pricing is complex
- Publishing plan has a 5-channel minimum
- AI Studio and other tools cost extra
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Postly if you want:
- Agent access through MCP
- API included in the base plan
- Many interface languages
Watch out: per-channel pricing is complex.
Hootsuite vs Postly FAQ
What is the difference between Hootsuite and Postly?
Hootsuite: Social media management with AI writing and listening. Postly: AI social media scheduler with agents and automations. Both are marketing tools.
Is Hootsuite or Postly cheaper?
Hootsuite starts at $99/mo and Postly starts at See pricing page. Check both pricing pages for current plans.
Do Hootsuite and Postly have free plans?
Hootsuite: No, 14-day trial. Postly: No, 14-day trial.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Postly?
Postly is made by Postly.
Which should I choose, Hootsuite or Postly?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Postly if you value agent access through mcp and api included in the base plan.