kitio.aiPostly vs SocialBu
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Postly starts at See pricing page and SocialBu starts at $29/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social media scheduling
- AI agents via MCP
- Campaign approvals
- Zapier and Make automations
- API access
- AI Studio add-on
- Post scheduling and recycling
- AI content creation
- Social inbox
- Keyword listening
- RSS and webhook automation
- API and MCP server
| Feature | Postly | SocialBu |
|---|---|---|
| Best for | AI social media scheduler with agents and automations | Social media scheduler with AI writing, automation and an MCP server |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | See pricing page | $29/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Postly | SocialBu |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Postly starts at See pricing page and SocialBu starts at $29/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
1 plan
Publishing
$3.20/channel/mo billed yearly
- Per channel, 5-channel minimum
- Unlimited scheduled posts
- MCP AI agents and API access
3 plans
Starter
$29/mo
- 8 social accounts
- 750 posts per month
- 100 mentions per month
Growth
$79/mo
- 20 social accounts
- 3,000 posts per month
- 5 teams
- Social inbox
Agency
$199/mo
- 50 social accounts
- Unlimited posts
- 20 teams
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Postly
- Agent access through MCP
- API included in the base plan
- Many interface languages
- Per-channel pricing is complex
- Publishing plan has a 5-channel minimum
- AI Studio and other tools cost extra
SocialBu
- Supports a wide range of networks
- Automation built in
- MCP server for AI assistants
- 7-day trial on paid plans
- Social inbox starts on Growth
- Starter has no team features
- Annual billing needed for best price
Which one should you choose?
Choose Postly if you want:
- Agent access through MCP
- API included in the base plan
- Many interface languages
Watch out: per-channel pricing is complex.
Choose SocialBu if you want:
- Supports a wide range of networks
- Automation built in
- MCP server for AI assistants
Watch out: social inbox starts on growth.
Postly vs SocialBu FAQ
What is the difference between Postly and SocialBu?
Postly: AI social media scheduler with agents and automations. SocialBu: Social media scheduler with AI writing, automation and an MCP server. Both are marketing tools.
Is Postly or SocialBu cheaper?
Postly starts at See pricing page and SocialBu starts at $29/mo. Check both pricing pages for current plans.
Do Postly and SocialBu have free plans?
Postly: No, 14-day trial. SocialBu: Yes.
Who makes Postly?
Postly is made by Postly.
Who makes SocialBu?
SocialBu is made by SocialBu.
Which should I choose, Postly or SocialBu?
Choose Postly if you value agent access through mcp and api included in the base plan. Choose SocialBu if you value supports a wide range of networks and automation built in.