kitio.aiHootsuite vs Publer
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Publer has the lower starting price: about $12 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- Bulk scheduling
- Post recycling
- AI Assist
- Link in bio
- Analytics
| Feature | Hootsuite | Publer |
|---|---|---|
| Best for | Social media management with AI writing and listening | Budget social media scheduler with an AI assistant |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | $99/mo | $12/mo |
| Free plan | No, 14-day trial | Yes |
| Made by | Hootsuite | Publer |
| Based in | Canada | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Publer has the lower starting price: about $12 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
3 plans
Free
Free
- 1 user, 1 workspace
- Limited social accounts
- Basic scheduling
Professional
$12/mo
- Bulk scheduling
- Unlimited scheduled posts
- Analytics
Business
$21/mo
- Everything in Professional
- Advanced analytics
- Workspace collaboration
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Publer
- Inexpensive
- Supports many networks
- Handy bulk tools
- Per-account pricing gets complex
- Analytics are basic
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Publer if you want:
- Inexpensive
- Supports many networks
- Handy bulk tools
Watch out: per-account pricing gets complex.
Hootsuite vs Publer FAQ
What is the difference between Hootsuite and Publer?
Hootsuite: Social media management with AI writing and listening. Publer: Budget social media scheduler with an AI assistant. Both are marketing tools.
Is Hootsuite or Publer cheaper?
Publer has the lower starting price: about $12 a month, against $99 for Hootsuite.
Do Hootsuite and Publer have free plans?
Hootsuite: No, 14-day trial. Publer: Yes.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Publer?
Publer is made by Publer.
Which should I choose, Hootsuite or Publer?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Publer if you value inexpensive and supports many networks.