kitio.aiHootsuite vs Later
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Later has the lower starting price: about $25 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- Visual content calendar
- AI caption writer
- Link in bio
- UGC collection
- Analytics
| Feature | Hootsuite | Later |
|---|---|---|
| Best for | Social media management with AI writing and listening | Visual social planner with link in bio and AI captions |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Free trial |
| Starting price | $99/mo | $25/mo |
| Free plan | No, 14-day trial | No, 14-day trial |
| Made by | Hootsuite | Later |
| Based in | Canada | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Later has the lower starting price: about $25 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
3 plans
Starter
$25/mo
- 1 social set (8 profiles)
- 1 user
- 30 posts per profile / month
- 5 AI credits / month
Growth
$50/mo
- 2 social sets (16 profiles)
- 2 users
- Analytics up to 1 year
- UGC collection
Scale
$110/mo
- 6 social sets (48 profiles)
- 4 users
- Meta Ads analytics and benchmarking
- 100 AI credits / month
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Later
- Great for visual platforms
- Easy grid preview
- Built-in link in bio
- Post limits on lower plans
- AI credits are limited
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Later if you want:
- Great for visual platforms
- Easy grid preview
- Built-in link in bio
Watch out: post limits on lower plans.
Hootsuite vs Later FAQ
What is the difference between Hootsuite and Later?
Hootsuite: Social media management with AI writing and listening. Later: Visual social planner with link in bio and AI captions. Both are marketing tools.
Is Hootsuite or Later cheaper?
Later has the lower starting price: about $25 a month, against $99 for Hootsuite.
Do Hootsuite and Later have free plans?
Hootsuite: No, 14-day trial. Later: No, 14-day trial.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Later?
Later is made by Later, based in United States.
Which should I choose, Hootsuite or Later?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Later if you value great for visual platforms and easy grid preview.