kitio.aiHootsuite vs Lately
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lately has the lower starting price: about $19 a month, against $99 for Hootsuite.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Content calendar
- OwlyWriter AI
- Unified inbox
- Social listening
- Analytics reports
- Content repurposing
- Brand voice model
- Video and audio clipping
- Employee advocacy
- Approval workflows
| Feature | Hootsuite | Lately |
|---|---|---|
| Best for | Social media management with AI writing and listening | AI that turns long content into social posts in your voice |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | $99/mo | $19/mo |
| Free plan | No, 14-day trial | No |
| Made by | Hootsuite | Lately |
| Based in | Canada | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lately has the lower starting price: about $19 a month, against $99 for Hootsuite.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Standard
$99/mo
- Per user, billed annually
- Up to 10 social accounts
- Unlimited scheduling and AI posts
Professional
$199/mo
- Per user, billed annually
- Unlimited social accounts
- Automated inbox replies
- Custom reports
Advanced
$399/mo
- Per user, billed annually
- Content approvals
- Message routing
- Team performance metrics
Enterprise
Contact sales
- Custom pricing
- Enterprise solutions
3 plans
Starter
$19/mo
- 1 user seat
- Repurpose longform content
- Basic scheduling and analytics
- $14/mo billed annually
Growth
$239/mo
- Unlimited user seats
- Repurpose text, audio and video
- Full calendar with AI scheduling
- $199/mo billed annually
Enterprise
Custom
- Custom voice models
- Unlimited social channels
- Pricing per package
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Hootsuite
- Supports all major networks
- Listening built in
- Strong team workflows
- Per-user pricing is high
- No free plan
Lately
- Gets many posts from one asset
- Learns brand voice
- Compliance controls
- Pricing not public
- Output needs review
Which one should you choose?
Choose Hootsuite if you want:
- Supports all major networks
- Listening built in
- Strong team workflows
Watch out: per-user pricing is high.
Choose Lately if you want:
- Gets many posts from one asset
- Learns brand voice
- Compliance controls
Watch out: pricing not public.
Hootsuite vs Lately FAQ
What is the difference between Hootsuite and Lately?
Hootsuite: Social media management with AI writing and listening. Lately: AI that turns long content into social posts in your voice. Both are marketing tools.
Is Hootsuite or Lately cheaper?
Lately has the lower starting price: about $19 a month, against $99 for Hootsuite.
Do Hootsuite and Lately have free plans?
Hootsuite: No, 14-day trial. Lately: No.
Who makes Hootsuite?
Hootsuite is made by Hootsuite, based in Canada.
Who makes Lately?
Lately is made by Lately, based in United States.
Which should I choose, Hootsuite or Lately?
Choose Hootsuite if you value supports all major networks and listening built in. Choose Lately if you value gets many posts from one asset and learns brand voice.