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AI toolsMarketingLately

Added Oct 28, 2026

Lately

From $19/mo
🇺🇸 United StatesLatelyMarketing views clicks to the websiteNo ratings
Use tool

AI that turns long content into social posts in your voice

Content repurposingBrand voice modelVideo and audio clippingEmployee advocacyApproval workflowsFrom $19/mo
OverviewReleasesPricingAlternativesPros & ConsPromptsReviewsQ&A
Open
lately.ai
LatelyAI that turns long content into social posts in your voiceVisit lately.ai

What is Lately?

Lately uses AI to repurpose blogs, podcasts and videos into many social posts written in a brand or employee's voice. Companies use it for employee advocacy programs that need compliant, personalized content.

You upload long-form content and Lately pulls quotes and clips, then writes posts based on a model trained on what has performed for your accounts. Employees get individualized versions to share. Approval and compliance controls suit regulated industries, and it publishes to the main social networks or through Hootsuite and other schedulers.

Features

  • Content repurposing
  • Brand voice model
  • Video and audio clipping
  • Employee advocacy
  • Approval workflows

Tags

Social MediaRepurposingEmployee Advocacy

Releases

+ Submit new release
  1. ListedOct 28, 2026

    Lately was added to the directory.

Organization

Lately

🇺🇸 United States

Listed by kitio.ai · unverified owner

Pricing

Pricing model
Paid
Paid options from
$19/mo
Billing frequency
Monthly

Lately plans

  • Starter

    $19/mo

    • 1 user seat
    • Repurpose longform content
    • Basic scheduling and analytics
    • $14/mo billed annually
  • Growth

    $239/mo

    • Unlimited user seats
    • Repurpose text, audio and video
    • Full calendar with AI scheduling
    • $199/mo billed annually
  • Enterprise

    Custom

    • Custom voice models
    • Unlimited social channels
    • Pricing per package

Prices in USD, checked Oct 28, 2026. Plans change often, so confirm on the Lately site.Official pricing

Use tool

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Top Lately alternatives

View all
Hootsuite

Marketing

Social media management with AI writing and listening

Free trial · $99/mo🇨🇦Made in Canada
Sprout Social

Marketing

Social media management, listening and AI-assisted engagement

Free trial · $99/mo🇺🇸Made in United States
Buffer

Marketing

Simple social scheduling with an AI writing assistant

Freemium · $6/mo🇺🇸Made in United States
Metricool

Marketing

Social analytics, scheduling and ads reporting in one place

Freemium · $25/mo🇪🇸Made in Spain

Compare Lately

  • Lately vs Hootsuite
  • Lately vs Sprout Social
  • Lately vs Buffer
  • Lately vs Metricool

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    Visual social planner with link in bio and AI captions

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  • Agorapulse

    Social media management with inbox, ROI reports and AI

    Freemium · $99/moMarketing🇫🇷Made in France
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  • PlanlyNew

    Social media scheduler with analytics and an AI content assistant

    Free trial · $15/moMarketing
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  • SocialPilot

    Affordable social scheduling for agencies, with AI posts

    Free trialMarketing🇮🇳Made in India
    Visit

Pros and cons

Pros

  • Gets many posts from one asset
  • Learns brand voice
  • Compliance controls

Cons

  • Pricing not public
  • Output needs review

Prompts & results

No prompts yet. Add your own prompt and output to help others use this tool.

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Reviews

Q&A

What is Lately?

Lately uses AI to repurpose blogs, podcasts and videos into many social posts written in a brand or employee's voice. Companies use it for employee advocacy programs that need compliant, personalized content.

How much does Lately cost?

Lately is paid, with paid plans from $19/mo.

Is there a free version of Lately?

No. Lately is a paid tool.

What are the main features of Lately?

Content repurposing, Brand voice model, Video and audio clipping, Employee advocacy, Approval workflows.

Who makes Lately?

Lately is made by Lately.

What are the best alternatives to Lately?

Popular alternatives include Hootsuite, Sprout Social, Buffer.

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