kitio.aiAgorapulse vs Lately
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Lately has the lower starting price: about $19 a month, against $99 for Agorapulse.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Social inbox
- Publishing calendar
- AI writing assistant
- Social ROI reports
- Listening
- Content repurposing
- Brand voice model
- Video and audio clipping
- Employee advocacy
- Approval workflows
| Feature | Agorapulse | Lately |
|---|---|---|
| Best for | Social media management with inbox, ROI reports and AI | AI that turns long content into social posts in your voice |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Paid |
| Starting price | $99/mo | $19/mo |
| Free plan | Yes | No |
| Made by | Agorapulse | Lately |
| Based in | France | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Lately has the lower starting price: about $19 a month, against $99 for Agorapulse.
Free plan
Cheapest paid plan
Top plan
Free trial
5 plans
Free
Free
- Available after the 30-day trial
Standard
$99/mo
- Per user
- Unlimited post scheduling
- Unified social inbox
- Basic and branded reports
Professional
$149/mo
- Per user
- Ad comment moderation
- Team assignments and reports
Advanced
$249/mo
- Per user
- Shared content calendars
Custom
Contact sales
- Unlimited profiles
- Get a demo
3 plans
Starter
$19/mo
- 1 user seat
- Repurpose longform content
- Basic scheduling and analytics
- $14/mo billed annually
Growth
$239/mo
- Unlimited user seats
- Repurpose text, audio and video
- Full calendar with AI scheduling
- $199/mo billed annually
Enterprise
Custom
- Custom voice models
- Unlimited social channels
- Pricing per package
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Agorapulse
- Excellent inbox workflow
- ROI reporting
- Good support
- Per-user pricing
- AI features are basic
Lately
- Gets many posts from one asset
- Learns brand voice
- Compliance controls
- Pricing not public
- Output needs review
Which one should you choose?
Choose Agorapulse if you want:
- Excellent inbox workflow
- ROI reporting
- Good support
Watch out: per-user pricing.
Choose Lately if you want:
- Gets many posts from one asset
- Learns brand voice
- Compliance controls
Watch out: pricing not public.
Agorapulse vs Lately FAQ
What is the difference between Agorapulse and Lately?
Agorapulse: Social media management with inbox, ROI reports and AI. Lately: AI that turns long content into social posts in your voice. Both are marketing tools.
Is Agorapulse or Lately cheaper?
Lately has the lower starting price: about $19 a month, against $99 for Agorapulse.
Do Agorapulse and Lately have free plans?
Agorapulse: Yes. Lately: No.
Who makes Agorapulse?
Agorapulse is made by Agorapulse, based in France.
Who makes Lately?
Lately is made by Lately, based in United States.
Which should I choose, Agorapulse or Lately?
Choose Agorapulse if you value excellent inbox workflow and roi reporting. Choose Lately if you value gets many posts from one asset and learns brand voice.