kitio.aiGupshup vs HiJiffy
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Gupshup starts at See pricing page and HiJiffy starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- AI agents for chat
- Voice AI agents
- WhatsApp and RCS messaging
- SMS campaigns
- Avatar website assistant
- Verified business chat
- Booking Assistant AI
- Virtual Concierge AI
- Webchat, WhatsApp and OTA inbox
- Generative AI chatbot
- PMS and CRM integrations
- Multi-property management
| Feature | Gupshup | HiJiffy |
|---|---|---|
| Best for | AI agents for customer conversations on WhatsApp, SMS and voice | AI guest communications and booking assistant for hotels |
| Category | Customer support | Customer support |
| Pricing model | Freemium | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No |
| Made by | Gupshup | HiJiffy |
| Based in | United States | Portugal |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Gupshup starts at See pricing page and HiJiffy starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Basic
From $109/mo
- 25 standard FAQ topics
- 3 languages
- Booking engine link
- Setup fee per 5 properties
Pro
From $179/mo
- Generative AI chatbot
- Unlimited knowledge topics
- 132 languages
- Booking engine and CRM integration
Full Customer Journey
From $359/mo
- AI digital concierge
- PMS and CRM integration
- WhatsApp to SMS fallback
- Unlimited interactions
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Gupshup
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
- No pricing shown on the homepage
- Platform is broad and may need onboarding
- Geared more to companies than small shops
HiJiffy
- Built specifically for hotels
- Covers OTA and WhatsApp messages
- Up to 132 languages on higher plans
- Setup fees on every plan
- Basic plan limited to 25 FAQ topics
- Price depends on room count
Which one should you choose?
Choose Gupshup if you want:
- Covers WhatsApp, RCS, SMS and voice
- Voice agents for inbound and outbound calls
- Aimed at large-scale enterprise use
Watch out: no pricing shown on the homepage.
Choose HiJiffy if you want:
- Built specifically for hotels
- Covers OTA and WhatsApp messages
- Up to 132 languages on higher plans
Watch out: setup fees on every plan.
Gupshup vs HiJiffy FAQ
What is the difference between Gupshup and HiJiffy?
Gupshup: AI agents for customer conversations on WhatsApp, SMS and voice. HiJiffy: AI guest communications and booking assistant for hotels. Both are customer support tools.
Is Gupshup or HiJiffy cheaper?
Gupshup starts at See pricing page and HiJiffy starts at See pricing page. Check both pricing pages for current plans.
Do Gupshup and HiJiffy have free plans?
Gupshup: Yes. HiJiffy: No.
Who makes Gupshup?
Gupshup is made by Gupshup, based in United States.
Who makes HiJiffy?
HiJiffy is made by HiJiffy, based in Portugal.
Which should I choose, Gupshup or HiJiffy?
Choose Gupshup if you value covers whatsapp, rcs, sms and voice and voice agents for inbound and outbound calls. Choose HiJiffy if you value built specifically for hotels and covers ota and whatsapp messages.