kitio.aiMeltwater vs Octolens
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Meltwater starts at See pricing page and Octolens starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- News and social monitoring
- AI coverage summaries
- Journalist database
- Influencer marketing
- Sentiment tracking
- AI relevance filter
- Mentions across 10+ platforms
- Slack and email alerts
- Social listening API
- MCP server
- Daily brief email
| Feature | Meltwater | Octolens |
|---|---|---|
| Best for | Media monitoring, social listening and PR tools with AI | Social listening that filters brand mentions with AI |
| Category | Marketing | Marketing |
| Pricing model | Paid | Free trial |
| Starting price | See pricing page | See pricing page |
| Free plan | No | No, 7-day trial |
| Made by | Meltwater | Octolens |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Meltwater starts at See pricing page and Octolens starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Starter
Contact sales
- Media, social and AI intelligence
- Mira AI, alerts and reporting
- Pre-built dashboards
Pro
Contact sales
- Mira AI Advanced
- Competitive benchmarking
- Custom dashboards and reporting
Enterprise
Contact sales
- Influencer marketing
- API and MCP integrations
- Governance, workflows and permissions
Agency
Contact sales
- Manage multiple brands and clients
3 plans
Pro
$159/mo billed yearly
- 15,000 mentions
- 10 keywords
- Hourly refresh
- AI filtering of all mentions
Scale
$499/mo billed yearly
- 50,000 mentions
- 40 keywords
- Podcasts, news and web
- Real-time refresh
Enterprise
Contact sales
- Unlimited keywords
- Multiple workspaces
- Custom AI agents
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Meltwater
- Wide media coverage
- PR and social in one tool
- Good alerting
- Long annual contracts
- Pricing not transparent
Octolens
- AI filters noise from mentions
- API and MCP on every plan
- Wide source coverage
- Pro plan limited to 10 keywords
- No free plan
- Media sources need the Scale plan
Which one should you choose?
Choose Meltwater if you want:
- Wide media coverage
- PR and social in one tool
- Good alerting
Watch out: long annual contracts.
Choose Octolens if you want:
- AI filters noise from mentions
- API and MCP on every plan
- Wide source coverage
Watch out: pro plan limited to 10 keywords.
Meltwater vs Octolens FAQ
What is the difference between Meltwater and Octolens?
Meltwater: Media monitoring, social listening and PR tools with AI. Octolens: Social listening that filters brand mentions with AI. Both are marketing tools.
Is Meltwater or Octolens cheaper?
Meltwater starts at See pricing page and Octolens starts at See pricing page. Check both pricing pages for current plans.
Do Meltwater and Octolens have free plans?
Meltwater: No. Octolens: No, 7-day trial.
Who makes Meltwater?
Meltwater is made by Meltwater.
Who makes Octolens?
Octolens is made by Octolens.
Which should I choose, Meltwater or Octolens?
Choose Meltwater if you value wide media coverage and pr and social in one tool. Choose Octolens if you value ai filters noise from mentions and api and mcp on every plan.