kitio.aiAmplitude vs By the Numbers
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Amplitude starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention charts
- Session replay
- AI analytics agents
- Experimentation
- Customer data platform
- AI Copilot for store data
- Pulse AI briefings
- 70+ e-commerce reports
- RFM loyalty scoring
- Segment sync to ad platforms
- Server-side pixel tracking
| Feature | Amplitude | By the Numbers |
|---|---|---|
| Best for | Product analytics platform with AI agents for insights | Shopify analytics app with an AI copilot and daily AI briefings |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | $19/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Amplitude | By the Numbers |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Amplitude starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Core product analytics
- No credit card required
Plus
From $0, usage-based
- First 2M events/month free
- Scale up to 70M events
- AI agents and MCP
- Custom events and formulas
Growth
Custom
- Event-based pricing
- Advanced behavioral exploration
- Monitoring and alerts
- 20K monthly session replays
Enterprise
Contact sales
- Unlimited projects per portfolio
- Data access controls
- 50K monthly session replays
- Advanced user management
5 plans
Starter
$19/mo
- Up to 100 orders a month
- All reports
- 3 teammate seats
Growth
$39/mo
- Up to 500 orders a month
- 5 teammate seats
Pro
$89/mo
- Up to 3,000 orders a month
- 10 teammate seats
- Video onboarding calls
Advanced
$179/mo
- Up to 10,000 orders a month
- 20 teammate seats
Unlimited
$299/mo
- Unlimited orders
- Unlimited seats
- Quarterly growth review
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Amplitude
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
- Event tracking setup takes effort
- Costs scale with event volume
By the Numbers
- All features on every plan
- Trial needs no credit card
- Server-side tracking included
- Works only with Shopify stores
- Price rises with order volume
- Starter capped at 100 orders a month
Which one should you choose?
Choose Amplitude if you want:
- Deep behavioral analytics
- Generous free plan
- Analytics and experiments together
Watch out: event tracking setup takes effort.
Choose By the Numbers if you want:
- All features on every plan
- Trial needs no credit card
- Server-side tracking included
Watch out: works only with shopify stores.
Amplitude vs By the Numbers FAQ
What is the difference between Amplitude and By the Numbers?
Amplitude: Product analytics platform with AI agents for insights. By the Numbers: Shopify analytics app with an AI copilot and daily AI briefings. Both are data & analytics tools.
Is Amplitude or By the Numbers cheaper?
Amplitude starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
Do Amplitude and By the Numbers have free plans?
Amplitude: Yes. By the Numbers: No, 14-day trial.
Who makes Amplitude?
Amplitude is made by Amplitude, based in United States.
Who makes By the Numbers?
By the Numbers is made by By the Numbers.
Which should I choose, Amplitude or By the Numbers?
Choose Amplitude if you value deep behavioral analytics and generous free plan. Choose By the Numbers if you value all features on every plan and trial needs no credit card.