kitio.aiMixpanel vs By the Numbers
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Mixpanel starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
At a glance
Best for
Category
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Funnels and retention
- AI report builder
- Session replay
- Warehouse sync
- Metric trees
- AI Copilot for store data
- Pulse AI briefings
- 70+ e-commerce reports
- RFM loyalty scoring
- Segment sync to ad platforms
- Server-side pixel tracking
| Feature | Mixpanel | By the Numbers |
|---|---|---|
| Best for | Event-based product analytics with AI-assisted queries | Shopify analytics app with an AI copilot and daily AI briefings |
| Category | Data & analytics | Data & analytics |
| Pricing model | Freemium | Free trial |
| Starting price | See pricing page | $19/mo |
| Free plan | Yes | No, 14-day trial |
| Made by | Mixpanel | By the Numbers |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Mixpanel starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Unlimited seats
- Up to 1M events/month
- Funnels and retention
- 5 saved reports per seat
Growth
From $0, usage-based
- First 1M events free
- Up to 20M events/month
- Up to 500K session replays
- Unlimited saved reports
Enterprise
Custom
- Custom event volume
- Advanced security and support
5 plans
Starter
$19/mo
- Up to 100 orders a month
- All reports
- 3 teammate seats
Growth
$39/mo
- Up to 500 orders a month
- 5 teammate seats
Pro
$89/mo
- Up to 3,000 orders a month
- 10 teammate seats
- Video onboarding calls
Advanced
$179/mo
- Up to 10,000 orders a month
- 20 teammate seats
Unlimited
$299/mo
- Unlimited orders
- Unlimited seats
- Quarterly growth review
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Mixpanel
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
- Needs careful event planning
- Advanced features cost more
By the Numbers
- All features on every plan
- Trial needs no credit card
- Server-side tracking included
- Works only with Shopify stores
- Price rises with order volume
- Starter capped at 100 orders a month
Which one should you choose?
Choose Mixpanel if you want:
- Fast, interactive reports
- Free plan covers many startups
- Warehouse-native options
Watch out: needs careful event planning.
Choose By the Numbers if you want:
- All features on every plan
- Trial needs no credit card
- Server-side tracking included
Watch out: works only with shopify stores.
Mixpanel vs By the Numbers FAQ
What is the difference between Mixpanel and By the Numbers?
Mixpanel: Event-based product analytics with AI-assisted queries. By the Numbers: Shopify analytics app with an AI copilot and daily AI briefings. Both are data & analytics tools.
Is Mixpanel or By the Numbers cheaper?
Mixpanel starts at See pricing page and By the Numbers starts at $19/mo. Check both pricing pages for current plans.
Do Mixpanel and By the Numbers have free plans?
Mixpanel: Yes. By the Numbers: No, 14-day trial.
Who makes Mixpanel?
Mixpanel is made by Mixpanel, based in United States.
Who makes By the Numbers?
By the Numbers is made by By the Numbers.
Which should I choose, Mixpanel or By the Numbers?
Choose Mixpanel if you value fast, interactive reports and free plan covers many startups. Choose By the Numbers if you value all features on every plan and trial needs no credit card.