kitio.aiCrunchbase vs Apollo.io
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Apollo.io has the lower starting price: about $65 a month, against $99 for Crunchbase.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Company and funding data
- AI growth predictions
- Saved list alerts
- Contact data
- API access
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
| Feature | Crunchbase | Apollo.io |
|---|---|---|
| Best for | Private company data with AI growth and funding predictions | B2B contact database, sequences and AI sales agents |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $99/mo | $65/mo |
| Free plan | Yes | Yes |
| Made by | Crunchbase | Apollo.io |
| Based in | United States | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Pricing compared
Apollo.io has the lower starting price: about $65 a month, against $99 for Crunchbase.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited company search
- Basic company profiles
Pro
$99/mo
- Private company search
- AI summaries and heat scores
- 2,000 export rows per month
Business
From $199/mo billed yearly
- For teams
- Bought through sales
Custom Data Solutions
Custom
- API access
- Data licensing
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Crunchbase
- Best-known startup database
- Useful funding signals
- Free tier
- Contact data is thinner than specialists
- Exports need paid plans
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Which one should you choose?
Choose Crunchbase if you want:
- Best-known startup database
- Useful funding signals
- Free tier
Watch out: contact data is thinner than specialists.
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Crunchbase vs Apollo.io FAQ
What is the difference between Crunchbase and Apollo.io?
Crunchbase: Private company data with AI growth and funding predictions. Apollo.io: B2B contact database, sequences and AI sales agents. Both are sales tools.
Is Crunchbase or Apollo.io cheaper?
Apollo.io has the lower starting price: about $65 a month, against $99 for Crunchbase.
Do Crunchbase and Apollo.io have free plans?
Crunchbase: Yes. Apollo.io: Yes.
Who makes Crunchbase?
Crunchbase is made by Crunchbase, based in United States.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Which should I choose, Crunchbase or Apollo.io?
Choose Crunchbase if you value best-known startup database and useful funding signals. Choose Apollo.io if you value lots of data for the price and free plan to start.