kitio.aiClarify vs Lighthouse
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Clarify starts at See pricing page and Lighthouse starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Automatic CRM updates
- Call recorder and notetaker
- Signal-based prospecting
- Email and LinkedIn campaigns
- Deal intelligence
- MCP server
- Continuous deal sourcing
- AI thesis-fit scoring
- Pitch deck analysis
- Relationship intelligence
- Outreach sequences
- API and MCP access
| Feature | Clarify | Lighthouse |
|---|---|---|
| Best for | AI-native CRM that updates itself and handles prospecting | AI-native CRM and deal-sourcing platform for venture capital funds |
| Category | Sales | Sales |
| Pricing model | Freemium | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | Yes | No |
| Made by | Clarify | Lighthouse |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Clarify starts at See pricing page and Lighthouse starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 1k credits a month
- AI sales agent
- Call recorder and notetaker
Starter
$40/mo billed yearly
- 5k+ credits a month
- Advanced enrichment
- Up to 2 custom objects
Growth
From $1,000/mo
- 100k+ credits a month
- Workspace agents
- Workflow automation
- Warehouse access
3 plans
CRM
€75/user/mo
- Per user
- Shared multi-channel timeline
- Workflows and agents
Sourcing
€270/mo billed yearly
- Fund-wide, includes 1 CRM seat
- AI thesis-fit scoring
- Pitch deck analysis
LP Platform
Custom
- Price on request
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Clarify
- Free plan includes the AI sales agent
- Lighter to set up than Salesforce
- Records calls without a bot
- Starter limited to about three people
- Growth plan starts near $1,000 a month
- Credit-based usage limits
Lighthouse
- Built specifically for VC workflows
- Sourcing and CRM in one system
- Agents can use the API and MCP
- Priced in EUR only
- Sourcing is a fund-wide fee
- Niche to investment firms
Which one should you choose?
Choose Clarify if you want:
- Free plan includes the AI sales agent
- Lighter to set up than Salesforce
- Records calls without a bot
Watch out: starter limited to about three people.
Choose Lighthouse if you want:
- Built specifically for VC workflows
- Sourcing and CRM in one system
- Agents can use the API and MCP
Watch out: priced in eur only.
Clarify vs Lighthouse FAQ
What is the difference between Clarify and Lighthouse?
Clarify: AI-native CRM that updates itself and handles prospecting. Lighthouse: AI-native CRM and deal-sourcing platform for venture capital funds. Both are sales tools.
Is Clarify or Lighthouse cheaper?
Clarify starts at See pricing page and Lighthouse starts at See pricing page. Check both pricing pages for current plans.
Do Clarify and Lighthouse have free plans?
Clarify: Yes. Lighthouse: No.
Who makes Clarify?
Clarify is made by Clarify.
Who makes Lighthouse?
Lighthouse is made by Lighthouse.
Which should I choose, Clarify or Lighthouse?
Choose Clarify if you value free plan includes the ai sales agent and lighter to set up than salesforce. Choose Lighthouse if you value built specifically for vc workflows and sourcing and crm in one system.