kitio.aiClaap vs Clarify
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Claap starts at $40/mo and Clarify starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Meeting and call recording
- CRM auto-complete
- Call scoring and coaching
- Deal forecasting
- ClaapAgent
- API and MCP
- Automatic CRM updates
- Call recorder and notetaker
- Signal-based prospecting
- Email and LinkedIn campaigns
- Deal intelligence
- MCP server
| Feature | Claap | Clarify |
|---|---|---|
| Best for | Sales call recorder that fills your CRM and scores every deal | AI-native CRM that updates itself and handles prospecting |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $40/mo | See pricing page |
| Free plan | Yes | Yes |
| Made by | Claap (lemlist) | Clarify |
| Based in | France | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Claap starts at $40/mo and Clarify starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Basic
Free
- Per user
- 10 videos per user
- 300 minutes in total
- Basic AI summary
Pro
$40/mo
- Per user
- Unlimited recordings
- 1,000 minutes per month
- 500 AI credits per month
Business
$75/mo
- Per user
- Unlimited recording time
- CRM auto-complete
- AI coaching and emails
Enterprise
Custom
- Custom AI credits
- SSO and SCIM
- Claap API
3 plans
Free
Free
- 1k credits a month
- AI sales agent
- Call recorder and notetaker
Starter
$40/mo billed yearly
- 5k+ credits a month
- Advanced enrichment
- Up to 2 custom objects
Growth
From $1,000/mo
- 100k+ credits a month
- Workspace agents
- Workflow automation
- Warehouse access
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Claap
- Records without a bot when needed
- Fills CRM fields automatically
- Free plan to try it
- Open to your own agents via MCP
- CRM auto-complete needs the Business plan
- Free plan capped at 300 minutes total
- AI credits limit heavy use
Clarify
- Free plan includes the AI sales agent
- Lighter to set up than Salesforce
- Records calls without a bot
- Starter limited to about three people
- Growth plan starts near $1,000 a month
- Credit-based usage limits
Which one should you choose?
Choose Claap if you want:
- Records without a bot when needed
- Fills CRM fields automatically
- Free plan to try it
Watch out: crm auto-complete needs the business plan.
Choose Clarify if you want:
- Free plan includes the AI sales agent
- Lighter to set up than Salesforce
- Records calls without a bot
Watch out: starter limited to about three people.
Claap vs Clarify FAQ
What is the difference between Claap and Clarify?
Claap: Sales call recorder that fills your CRM and scores every deal. Clarify: AI-native CRM that updates itself and handles prospecting. Both are sales tools.
Is Claap or Clarify cheaper?
Claap starts at $40/mo and Clarify starts at See pricing page. Check both pricing pages for current plans.
Do Claap and Clarify have free plans?
Claap: Yes. Clarify: Yes.
Who makes Claap?
Claap is made by Claap (lemlist), based in France.
Who makes Clarify?
Clarify is made by Clarify.
Which should I choose, Claap or Clarify?
Choose Claap if you value records without a bot when needed and fills crm fields automatically. Choose Clarify if you value free plan includes the ai sales agent and lighter to set up than salesforce.