kitio.aiLouisa AI vs Clarify
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Louisa AI starts at See pricing page and Clarify starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- CRM data cleanup
- Firm-wide relationship scoring
- Warm introduction paths
- Deal opportunity alerts
- MCP access
- Automatic CRM updates
- Call recorder and notetaker
- Signal-based prospecting
- Email and LinkedIn campaigns
- Deal intelligence
- MCP server
| Feature | Louisa AI | Clarify |
|---|---|---|
| Best for | Relationship intelligence that finds warm paths to deals | AI-native CRM that updates itself and handles prospecting |
| Category | Sales | Sales |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | Louisa AI | Clarify |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Louisa AI starts at See pricing page and Clarify starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- 1k credits a month
- AI sales agent
- Call recorder and notetaker
Starter
$40/mo billed yearly
- 5k+ credits a month
- Advanced enrichment
- Up to 2 custom objects
Growth
From $1,000/mo
- 100k+ credits a month
- Workspace agents
- Workflow automation
- Warehouse access
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Louisa AI
- Uses the whole firm's network
- Fixes stale CRM records too
- Free trial on 500 names
- Built for large financial and advisory firms
- No public pricing
- Needs access to email and calendars
Clarify
- Free plan includes the AI sales agent
- Lighter to set up than Salesforce
- Records calls without a bot
- Starter limited to about three people
- Growth plan starts near $1,000 a month
- Credit-based usage limits
Which one should you choose?
Choose Louisa AI if you want:
- Uses the whole firm's network
- Fixes stale CRM records too
- Free trial on 500 names
Watch out: built for large financial and advisory firms.
Choose Clarify if you want:
- Free plan includes the AI sales agent
- Lighter to set up than Salesforce
- Records calls without a bot
Watch out: starter limited to about three people.
Louisa AI vs Clarify FAQ
What is the difference between Louisa AI and Clarify?
Louisa AI: Relationship intelligence that finds warm paths to deals. Clarify: AI-native CRM that updates itself and handles prospecting. Both are sales tools.
Is Louisa AI or Clarify cheaper?
Louisa AI starts at See pricing page and Clarify starts at See pricing page. Check both pricing pages for current plans.
Do Louisa AI and Clarify have free plans?
Louisa AI: No. Clarify: Yes.
Who makes Louisa AI?
Louisa AI is made by Louisa AI.
Who makes Clarify?
Clarify is made by Clarify.
Which should I choose, Louisa AI or Clarify?
Choose Louisa AI if you value uses the whole firm's network and fixes stale crm records too. Choose Clarify if you value free plan includes the ai sales agent and lighter to set up than salesforce.