kitio.aiAdded Oct 28, 2026
Brandwatch
PaidConsumer intelligence and social listening with Iris AI
What is Brandwatch?
Brandwatch is a consumer intelligence and social media management suite owned by Cision. Brands and agencies use it to analyze online conversations at scale, with its Iris AI answering questions about the data in plain language.
Consumer Intelligence searches a large archive of social and web data with flexible queries, and Iris summarizes trends, clusters topics and explains spikes. Ask Iris lets users ask questions without building dashboards.
The suite also includes publishing, engagement, influencer and audience research tools. Data covers major social networks, forums, news and review sites.
Features
- Social listening
- Iris AI
- Audience research
- Publishing and engagement
- Influencer tools
Tags
Releases
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Organization
Cision
🇬🇧 United Kingdom
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Paid
- Paid options from
- Not listed
Sponsored
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Pros and cons
Pros
- Deep historical data
- Powerful query language
- AI summaries save analysis time
Cons
- Expensive
- Takes training to use well
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Q&A
What is Brandwatch?
Brandwatch is a consumer intelligence and social media management suite owned by Cision. Brands and agencies use it to analyze online conversations at scale, with its Iris AI answering questions about the data in plain language.
How much does Brandwatch cost?
Brandwatch is paid.
Is there a free version of Brandwatch?
No. Brandwatch is a paid tool.
What are the main features of Brandwatch?
Social listening, Iris AI, Audience research, Publishing and engagement, Influencer tools.
Who makes Brandwatch?
Brandwatch is made by Cision.
What are the best alternatives to Brandwatch?
Popular alternatives include Lumen by Talkwalker, Optimizely, Braze.