kitio.aiBrainsight vs Affectiva
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brainsight starts at See pricing page and Affectiva starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Predictive attention heatmaps
- Attention and clarity scores
- Video and scroll heatmaps
- AI creative audits
- Figma plugin
- API
- Facial expression analysis
- Ad and content testing
- Eye tracking
- Emotion SDK
- Qualitative research tools
| Feature | Brainsight | Affectiva |
|---|---|---|
| Best for | Predictive eye-tracking heatmaps to pretest ads and UX designs | Emotion AI that measures facial reactions to ads and content |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Paid |
| Starting price | See pricing page | See pricing page |
| Free plan | No, trial available | No |
| Made by | Brainsight | Affectiva (Smart Eye) |
| Based in | Netherlands | United States |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brainsight starts at See pricing page and Affectiva starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Team
€229/mo
- 5 users, 1 workspace
- 500 image heatmaps a month
- Attention and clarity scores
Business
€449/mo
- 10 users, 3 workspaces
- 1,500 image and 20 video heatmaps
- Figma plugin and API
Agency
€899/mo
- More users and usage
- Video brand tracking
- Dedicated support
Enterprise
Contact sales
- Enterprise scale
- Custom API solutions
1 plan
Enterprise
Contact sales
- Media analytics and ad testing
- Behavioral research
- Emotion SDK
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brainsight
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
- Priced in euros and costly for small teams
- Video heatmaps start on Business
- Predictions are estimates, not real gaze data
Affectiva
- Long track record in emotion research
- Works with ordinary webcams
- SDK for building it into apps
- No public pricing
- Sold to enterprises, not individuals
- Facial analysis raises consent questions
Which one should you choose?
Choose Brainsight if you want:
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
Watch out: priced in euros and costly for small teams.
Choose Affectiva if you want:
- Long track record in emotion research
- Works with ordinary webcams
- SDK for building it into apps
Watch out: no public pricing.
Brainsight vs Affectiva FAQ
What is the difference between Brainsight and Affectiva?
Brainsight: Predictive eye-tracking heatmaps to pretest ads and UX designs. Affectiva: Emotion AI that measures facial reactions to ads and content. Both are marketing tools.
Is Brainsight or Affectiva cheaper?
Brainsight starts at See pricing page and Affectiva starts at See pricing page. Check both pricing pages for current plans.
Do Brainsight and Affectiva have free plans?
Brainsight: No, trial available. Affectiva: No.
Who makes Brainsight?
Brainsight is made by Brainsight, based in Netherlands.
Who makes Affectiva?
Affectiva is made by Affectiva (Smart Eye), based in United States.
Which should I choose, Brainsight or Affectiva?
Choose Brainsight if you value tests creative without live research and covers ads, video and websites. Choose Affectiva if you value long track record in emotion research and works with ordinary webcams.