kitio.aiBrainsight vs SaliencyLab
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Brainsight starts at See pricing page and SaliencyLab starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Predictive attention heatmaps
- Attention and clarity scores
- Video and scroll heatmaps
- AI creative audits
- Figma plugin
- API
- 5-KPI ad diagnostic
- Simulated buyer interviews
- Attention timeline
- Hugo AI agent
- Expert review sprints
| Feature | Brainsight | SaliencyLab |
|---|---|---|
| Best for | Predictive eye-tracking heatmaps to pretest ads and UX designs | Ad creative testing with AI diagnostics and simulated buyers |
| Category | Marketing | Marketing |
| Pricing model | Free trial | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No, trial available | Yes |
| Made by | Brainsight | SaliencyLab |
| Based in | Netherlands | France |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Brainsight starts at See pricing page and SaliencyLab starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Team
€229/mo
- 5 users, 1 workspace
- 500 image heatmaps a month
- Attention and clarity scores
Business
€449/mo
- 10 users, 3 workspaces
- 1,500 image and 20 video heatmaps
- Figma plugin and API
Agency
€899/mo
- More users and usage
- Video brand tracking
- Dedicated support
Enterprise
Contact sales
- Enterprise scale
- Custom API solutions
5 plans
Free
Free
- 10 analyses a month
- 5-KPI diagnostic
- Benchmarks and attention timeline
Pro
€99/mo
- 300 analyses a month
- BuyerLens up to 12 personas
- Hugo AI agent
Creative review sprint
€500 per sprint
- One campaign, up to 6 creatives
- Annotated frames
- 30-minute decision call
Creative Decision Partner
€1,000/mo
- Two review cycles a month
- Campaign briefs
- Shared decision log
Enterprise
Custom
- Higher-touch rollout
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Brainsight
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
- Priced in euros and costly for small teams
- Video heatmaps start on Business
- Predictions are estimates, not real gaze data
SaliencyLab
- Free tier with 10 analyses a month
- Combines AI scoring with human review
- EU data storage
- Prices are in euros
- Expert sprints cost €500 each
- Buyer interviews are simulated, not real people
Which one should you choose?
Choose Brainsight if you want:
- Tests creative without live research
- Covers ads, video and websites
- Figma plugin fits design workflows
Watch out: priced in euros and costly for small teams.
Choose SaliencyLab if you want:
- Free tier with 10 analyses a month
- Combines AI scoring with human review
- EU data storage
Watch out: prices are in euros.
Brainsight vs SaliencyLab FAQ
What is the difference between Brainsight and SaliencyLab?
Brainsight: Predictive eye-tracking heatmaps to pretest ads and UX designs. SaliencyLab: Ad creative testing with AI diagnostics and simulated buyers. Both are marketing tools.
Is Brainsight or SaliencyLab cheaper?
Brainsight starts at See pricing page and SaliencyLab starts at See pricing page. Check both pricing pages for current plans.
Do Brainsight and SaliencyLab have free plans?
Brainsight: No, trial available. SaliencyLab: Yes.
Who makes Brainsight?
Brainsight is made by Brainsight, based in Netherlands.
Who makes SaliencyLab?
SaliencyLab is made by SaliencyLab, based in France.
Which should I choose, Brainsight or SaliencyLab?
Choose Brainsight if you value tests creative without live research and covers ads, video and websites. Choose SaliencyLab if you value free tier with 10 analyses a month and combines ai scoring with human review.