kitio.aiAffectiva vs Delve AI
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Affectiva starts at See pricing page and Delve AI starts at $317/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Facial expression analysis
- Ad and content testing
- Eye tracking
- Emotion SDK
- Qualitative research tools
- Automated persona generation
- Digital twin chat
- Synthetic surveys and interviews
- Journey maps
- Creative testing
- Persona API add-on
| Feature | Affectiva | Delve AI |
|---|---|---|
| Best for | Emotion AI that measures facial reactions to ads and content | AI personas, digital twins and synthetic research for marketers |
| Category | Marketing | Marketing |
| Pricing model | Paid | Paid |
| Starting price | See pricing page | $317/mo |
| Free plan | No | No |
| Made by | Affectiva (Smart Eye) | Delve AI |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Affectiva starts at See pricing page and Delve AI starts at $317/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
1 plan
Enterprise
Contact sales
- Media analytics and ad testing
- Behavioral research
- Emotion SDK
4 plans
Research Essential
$317/mo
- 5 research segments
- 100 synthetic users
- 5k chat credits
Marketing Essential
$877/mo
- Website up to 1M visits
- 1 social brand
- 6 competitors
Complete
$2499/mo
- All marketing and research tools
- Up to 5k customer records
Custom
Contact sales
- Requirements beyond listed bundles
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Affectiva
- Long track record in emotion research
- Works with ordinary webcams
- SDK for building it into apps
- No public pricing
- Sold to enterprises, not individuals
- Facial analysis raises consent questions
Delve AI
- Personas built from your own data
- Many research formats in one tool
- Bundles discount several products
- Bundles are expensive
- API access is an extra add-on
- Synthetic answers can't fully replace real users
Which one should you choose?
Choose Affectiva if you want:
- Long track record in emotion research
- Works with ordinary webcams
- SDK for building it into apps
Watch out: no public pricing.
Choose Delve AI if you want:
- Personas built from your own data
- Many research formats in one tool
- Bundles discount several products
Watch out: bundles are expensive.
Affectiva vs Delve AI FAQ
What is the difference between Affectiva and Delve AI?
Affectiva: Emotion AI that measures facial reactions to ads and content. Delve AI: AI personas, digital twins and synthetic research for marketers. Both are marketing tools.
Is Affectiva or Delve AI cheaper?
Affectiva starts at See pricing page and Delve AI starts at $317/mo. Check both pricing pages for current plans.
Do Affectiva and Delve AI have free plans?
Affectiva: No. Delve AI: No.
Who makes Affectiva?
Affectiva is made by Affectiva (Smart Eye), based in United States.
Who makes Delve AI?
Delve AI is made by Delve AI.
Which should I choose, Affectiva or Delve AI?
Choose Affectiva if you value long track record in emotion research and works with ordinary webcams. Choose Delve AI if you value personas built from your own data and many research formats in one tool.