kitio.aiAdded Nov 5, 2026
Affectiva
PaidEmotion AI that measures facial reactions to ads and content
What is Affectiva?
Affectiva analyzes facial expressions and attention from webcam video to show how viewers react to ads, shows and products. Advertisers, media researchers and academic labs use it for ad testing, entertainment content testing and behavioral studies.
Viewers watch content on their own devices while the software reads expressions frame by frame and reports emotional engagement over time. Affectiva says its models are trained on a large face-video dataset gathered across many countries, and it recently added calibration-free eye tracking for attention research.
Beyond media analytics, an Emotion SDK lets developers build expression detection into their own apps, and the company also works on in-cabin sensing for vehicles. Affectiva is part of Smart Eye, and access is arranged through its sales team.
Features
- Facial expression analysis
- Ad and content testing
- Eye tracking
- Emotion SDK
- Qualitative research tools
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Releases
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Organization
Affectiva (Smart Eye)
🇺🇸 United States
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Paid
- Paid options from
- Not listed
Affectiva plans
Enterprise
Contact sales
- Media analytics and ad testing
- Behavioral research
- Emotion SDK
Prices in USD, checked Nov 5, 2026. Plans change often, so confirm on the Affectiva site.Official pricing
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Pros and cons
Pros
- Long track record in emotion research
- Works with ordinary webcams
- SDK for building it into apps
Cons
- No public pricing
- Sold to enterprises, not individuals
- Facial analysis raises consent questions
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Q&A
What is Affectiva?
Affectiva analyzes facial expressions and attention from webcam video to show how viewers react to ads, shows and products. Advertisers, media researchers and academic labs use it for ad testing, entertainment content testing and behavioral studies.
Can developers use Affectiva in their own software?
Yes. Affectiva offers an Emotion SDK for adding facial expression detection to other applications.
Is Affectiva still independent?
No. Affectiva is part of Smart Eye, which also uses its technology for in-cabin driver and occupant monitoring.
How much does Affectiva cost?
Affectiva is paid.
Is there a free version of Affectiva?
No. Affectiva is a paid tool.
What are the main features of Affectiva?
Facial expression analysis, Ad and content testing, Eye tracking, Emotion SDK, Qualitative research tools.
Who makes Affectiva?
Affectiva is made by Affectiva (Smart Eye).
What are the best alternatives to Affectiva?
Popular alternatives include Brainsight, Competely, Neurons.