kitio.aiApollo.io vs ReachFast
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ReachFast has the lower starting price: about $30 a month, against $65 for Apollo.io.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- Email and phone lookup
- LinkedIn URL enrichment
- 30+ search filters
- AI best-time-to-call
- Accuracy guarantee credits
- CRM and Zapier integration
| Feature | Apollo.io | ReachFast |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Verified emails and direct dials from LinkedIn profiles, with AI call timing |
| Category | Sales | Sales |
| Pricing model | Freemium | Free trial |
| Starting price | $65/mo | $29.99/mo |
| Free plan | Yes | No, 7-day trial |
| Made by | Apollo.io | ReachFast |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
ReachFast has the lower starting price: about $30 a month, against $65 for Apollo.io.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
5 plans
Entry
$29.99/mo
- 500 credits a month
- 1 seat
- AI assistants
Starter
$99.99/mo
- 4,000 credits a month
- LinkedIn URL lookups
Scale
$159.99/mo
- 5,000 credits a month
Professional
$259.99/mo
- 9,000 credits a month
Custom
Contact sales
- Tailored volume and integrations
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
ReachFast
- Includes personal emails as well as work
- Refunds credits for bad numbers
- AI suggests when to call
- Phone numbers cost 10 credits each
- Entry plan has a small allowance
- AI is a smaller part of the product
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose ReachFast if you want:
- Includes personal emails as well as work
- Refunds credits for bad numbers
- AI suggests when to call
Watch out: phone numbers cost 10 credits each.
Apollo.io vs ReachFast FAQ
What is the difference between Apollo.io and ReachFast?
Apollo.io: B2B contact database, sequences and AI sales agents. ReachFast: Verified emails and direct dials from LinkedIn profiles, with AI call timing. Both are sales tools.
Is Apollo.io or ReachFast cheaper?
ReachFast has the lower starting price: about $30 a month, against $65 for Apollo.io.
Do Apollo.io and ReachFast have free plans?
Apollo.io: Yes. ReachFast: No, 7-day trial.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes ReachFast?
ReachFast is made by ReachFast.
Which should I choose, Apollo.io or ReachFast?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose ReachFast if you value includes personal emails as well as work and refunds credits for bad numbers.