kitio.aiApollo.io vs Oppwiser
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Oppwiser has the lower starting price: about $49 a month, against $65 for Apollo.io.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- B2B contact database
- Email sequences
- Built-in dialer
- AI research agents
- Chrome extension
- AI lookalike company finder
- Opportunity scanner
- Buyer signals
- B2B contact data
- Enrichment API
- Salesforce integration
| Feature | Apollo.io | Oppwiser |
|---|---|---|
| Best for | B2B contact database, sequences and AI sales agents | Find lookalike accounts and buyers with AI and signal data |
| Category | Sales | Sales |
| Pricing model | Freemium | Freemium |
| Starting price | $65/mo | $49/mo |
| Free plan | Yes | Yes |
| Made by | Apollo.io | Oppwiser |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Pricing compared
Oppwiser has the lower starting price: about $49 a month, against $65 for Apollo.io.
Free plan
Cheapest paid plan
Top plan
Free trial
4 plans
Free
Free
- Limited credits
- Email campaigns via Gmail
Basic
$65/mo
- Per seat
- Email sequencing
- Core integrations
Professional
$99/mo
- Per seat
- Higher credit limits and AI features
- Dialer and call recording
Organization
$119/mo
- Per seat, billed annually
- 3-seat minimum
- Custom reporting and SSO
3 plans
Free
Free
- 10 lookalike results
- 25 emails and phone numbers
- Export up to 25 results
Starter
$49/mo
- Unlimited lookalike results
- 500 emails and phone numbers
- Export up to 100 results
Premium
$99/mo
- 2,500 emails and phone numbers
- Export up to 1,000 results
- Opportunity and activity scores
- Multi-user access
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Apollo.io
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
- Data accuracy varies by region
- Credit limits on phone numbers
Oppwiser
- Free plan to test
- Finds lookalikes of your customers
- CRM enrichment and API
- Free plan caps results at 25
- Contact credits limit each plan
- Multi-user access only on higher tiers
Which one should you choose?
Choose Apollo.io if you want:
- Lots of data for the price
- Free plan to start
- Prospecting and outreach in one tool
Watch out: data accuracy varies by region.
Choose Oppwiser if you want:
- Free plan to test
- Finds lookalikes of your customers
- CRM enrichment and API
Watch out: free plan caps results at 25.
Apollo.io vs Oppwiser FAQ
What is the difference between Apollo.io and Oppwiser?
Apollo.io: B2B contact database, sequences and AI sales agents. Oppwiser: Find lookalike accounts and buyers with AI and signal data. Both are sales tools.
Is Apollo.io or Oppwiser cheaper?
Oppwiser has the lower starting price: about $49 a month, against $65 for Apollo.io.
Do Apollo.io and Oppwiser have free plans?
Apollo.io: Yes. Oppwiser: Yes.
Who makes Apollo.io?
Apollo.io is made by Apollo.io, based in United States.
Who makes Oppwiser?
Oppwiser is made by Oppwiser.
Which should I choose, Apollo.io or Oppwiser?
Choose Apollo.io if you value lots of data for the price and free plan to start. Choose Oppwiser if you value free plan to test and finds lookalikes of your customers.