kitio.aiZoomInfo vs Highperformr
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. ZoomInfo starts at See pricing page and Highperformr starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Contact and company database
- Intent signals
- CRM enrichment
- ZoomInfo Copilot
- MCP data access
- 450M+ contact database
- Real-time intent signals
- Job change tracking
- CRM enrichment
- Sales AI agent
- Social publishing
| Feature | ZoomInfo | Highperformr |
|---|---|---|
| Best for | B2B data and GTM intelligence that AI agents can query | AI GTM platform with intent signals, enrichment and outreach |
| Category | Sales | Sales |
| Pricing model | Paid | Freemium |
| Starting price | See pricing page | See pricing page |
| Free plan | No | Yes |
| Made by | ZoomInfo | Highperformr |
| Based in | United States | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
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Both offer: CRM enrichment.
Pricing compared
ZoomInfo starts at See pricing page and Highperformr starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Professional
Contact sales
- Contact and company profiles
- Mobile numbers and business email
- Prospect lists and alerts
Copilot Advanced
Contact sales
- AI account prioritization
- Funding and tech insights
- AI-generated talking points
Copilot Enterprise
Contact sales
- Real-time buyer intent
- Sales activity automation
- Earnings call signals
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
ZoomInfo
- Very broad North American data
- Data usable by AI agents
- Many integrations
- Expensive annual contracts
- Auto-renewal terms draw complaints
Highperformr
- Many signal types in one place
- Combines data and outreach
- Free signup available
- Pricing tiers not visible in evidence
- Broad feature set takes time to learn
- Data quality varies by region
Which one should you choose?
Choose ZoomInfo if you want:
- Very broad North American data
- Data usable by AI agents
- Many integrations
Watch out: expensive annual contracts.
Choose Highperformr if you want:
- Many signal types in one place
- Combines data and outreach
- Free signup available
Watch out: pricing tiers not visible in evidence.
ZoomInfo vs Highperformr FAQ
What is the difference between ZoomInfo and Highperformr?
ZoomInfo: B2B data and GTM intelligence that AI agents can query. Highperformr: AI GTM platform with intent signals, enrichment and outreach. Both are sales tools.
Is ZoomInfo or Highperformr cheaper?
ZoomInfo starts at See pricing page and Highperformr starts at See pricing page. Check both pricing pages for current plans.
Do ZoomInfo and Highperformr have free plans?
ZoomInfo: No. Highperformr: Yes.
Who makes ZoomInfo?
ZoomInfo is made by ZoomInfo, based in United States.
Who makes Highperformr?
Highperformr is made by Highperformr.
Which should I choose, ZoomInfo or Highperformr?
Choose ZoomInfo if you value very broad north american data and data usable by ai agents. Choose Highperformr if you value many signal types in one place and combines data and outreach.