kitio.aiYoast SEO vs Rank Math
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Yoast SEO starts at $118.80/yr and Rank Math starts at See pricing page. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- SEO and readability analysis
- AI meta descriptions
- XML sitemaps
- Internal linking suggestions
- Redirect manager
- On-page SEO scoring
- Schema markup
- Content AI
- Rank tracking
- Redirect manager
| Feature | Yoast SEO | Rank Math |
|---|---|---|
| Best for | WordPress SEO plugin with AI titles, descriptions and tips | WordPress SEO plugin with Content AI writing and suggestions |
| Category | Marketing | Marketing |
| Pricing model | Freemium | Freemium |
| Starting price | $118.80/yr | See pricing page |
| Free plan | Yes | Yes |
| Made by | Yoast (Newfold Digital) | Rank Math |
| Based in | Netherlands | India |
| Rating | No ratings yet | No ratings yet |
| Key features |
|
|
Both offer: Redirect manager.
Pricing compared
Yoast SEO starts at $118.80/yr and Rank Math starts at See pricing page. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
3 plans
Free
Free
- Core on-page SEO plugin
- Readability analysis
Yoast SEO Premium
$118.80/yr
- Billed annually, excl. VAT
- Includes Local, Video and News SEO
Yoast WooCommerce SEO
$178.80/yr
- Billed annually, excl. VAT
- SEO for WooCommerce stores
4 plans
Free
Free
- Free WordPress SEO plugin
- Core on-page SEO features
PRO
€8.99/mo, billed yearly
- Unlimited personal websites
- 24/7 support
Business
€27.99/mo, billed yearly
- Up to 100 client websites
- For freelancers and agencies
Agency
€64.99/mo, billed yearly
- Up to 500 client websites
- 24/7 priority support
Prices in USD, checked Oct 28, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Yoast SEO
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
- AI features require Premium
- Advice can be simplistic for experts
Rank Math
- Generous free plugin
- AI help inside the WordPress editor
- Lots of schema options
- Only works with WordPress
- Content AI credits cost extra
Which one should you choose?
Choose Yoast SEO if you want:
- Trusted and widely documented
- Clear traffic-light guidance
- Free version covers the basics
Watch out: ai features require premium.
Choose Rank Math if you want:
- Generous free plugin
- AI help inside the WordPress editor
- Lots of schema options
Watch out: only works with wordpress.
Yoast SEO vs Rank Math FAQ
What is the difference between Yoast SEO and Rank Math?
Yoast SEO: WordPress SEO plugin with AI titles, descriptions and tips. Rank Math: WordPress SEO plugin with Content AI writing and suggestions. Both are marketing tools.
Is Yoast SEO or Rank Math cheaper?
Yoast SEO starts at $118.80/yr and Rank Math starts at See pricing page. Check both pricing pages for current plans.
Do Yoast SEO and Rank Math have free plans?
Yoast SEO: Yes. Rank Math: Yes.
Who makes Yoast SEO?
Yoast SEO is made by Yoast (Newfold Digital), based in Netherlands.
Who makes Rank Math?
Rank Math is made by Rank Math, based in India.
Which should I choose, Yoast SEO or Rank Math?
Choose Yoast SEO if you value trusted and widely documented and clear traffic-light guidance. Choose Rank Math if you value generous free plugin and ai help inside the wordpress editor.