kitio.aiUbie vs What the Food
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Ubie is completely free, while What the Food is freemium.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Adaptive symptom questionnaire
- Possible causes report
- Guidance on when to see a doctor
- Search by symptom or body part
- Medical information library
- Food photo recognition
- Macro breakdown
- Meal plans by diet
- Scan history
- Home screen widget
| Feature | Ubie | What the Food |
|---|---|---|
| Best for | Free AI symptom checker developed with doctors | Calorie and macro tracker that reads meals from photos |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free | Freemium |
| Starting price | Free | $9.99/mo |
| Free plan | Yes, fully free | Yes |
| Made by | Ubie | What the Food |
| Based in | Japan | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Ubie is completely free, while What the Food is freemium.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Free
Free
- 3 scans in total
- No scan history
- Ads included
Premium
$9.99/mo
- Unlimited scans
- Full scan history
- Serving adjuster
- No ads
Prices in USD, checked Oct 29, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Ubie
- Free with no paywall
- Takes only a few minutes
- Doctor-supervised medical content
- Not a diagnosis or a substitute for a doctor
- Accuracy depends on your answers
- Requires sharing health details
What the Food
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
- Free tier is only three scans
- Portion sizes are estimates
- Ads on the free tier
Which one should you choose?
Choose Ubie if you want:
- Free with no paywall
- Takes only a few minutes
- Doctor-supervised medical content
Watch out: not a diagnosis or a substitute for a doctor.
Choose What the Food if you want:
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
Watch out: free tier is only three scans.
Ubie vs What the Food FAQ
What is the difference between Ubie and What the Food?
Ubie: Free AI symptom checker developed with doctors. What the Food: Calorie and macro tracker that reads meals from photos. Both are legal, finance & hr tools.
Is Ubie or What the Food cheaper?
Ubie is completely free, while What the Food is freemium.
Do Ubie and What the Food have free plans?
Ubie: Yes, fully free. What the Food: Yes.
Who makes Ubie?
Ubie is made by Ubie, based in Japan.
Who makes What the Food?
What the Food is made by What the Food.
Which should I choose, Ubie or What the Food?
Choose Ubie if you value free with no paywall and takes only a few minutes. Choose What the Food if you value no manual food logging and meal plans respect allergies.