kitio.aiSnapkin vs What the Food
A side-by-side look at pricing plans, free tiers, features, pros and cons, updated for 2026. Snapkin starts at See pricing page and What the Food starts at $9.99/mo. Check both pricing pages for current plans.
At a glance
Best for
Pricing model
Starting price
Free plan
Made by
Based in
Rating
Key features
- Photo meal logging
- Protein and sugar targets
- Repeat meal shortcuts
- Scale weight sync
- Widgets and watch app
- Food photo recognition
- Macro breakdown
- Meal plans by diet
- Scan history
- Home screen widget
| Feature | Snapkin | What the Food |
|---|---|---|
| Best for | Calorie and protein tracker that logs meals from a photo | Calorie and macro tracker that reads meals from photos |
| Category | Legal, finance & HR | Legal, finance & HR |
| Pricing model | Free trial | Freemium |
| Starting price | See pricing page | $9.99/mo |
| Free plan | No, 3-day trial | Yes |
| Made by | Snapkin | What the Food |
| Based in | – | – |
| Rating | No ratings yet | No ratings yet |
| Key features |
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Pricing compared
Snapkin starts at See pricing page and What the Food starts at $9.99/mo. Check both pricing pages for current plans.
Free plan
Cheapest paid plan
Top plan
Free trial
2 plans
Monthly
€9.99/mo
- Unlimited meals
- Coach and weight history
- Cancel any time
Yearly
€49.99/yr launch price
- Everything in Monthly
- Paid up front
2 plans
Free
Free
- 3 scans in total
- No scan history
- Ads included
Premium
$9.99/mo
- Unlimited scans
- Full scan history
- Serving adjuster
- No ads
Prices in USD, checked Nov 5, 2026 or later. Plans change often, so confirm on each tool's site before you buy.
Pros and cons
Snapkin
- No food database searching
- Learns your usual meals
- Trial needs no card
- Priced in euros only
- Photo estimates are approximate
- No free tier after the trial
What the Food
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
- Free tier is only three scans
- Portion sizes are estimates
- Ads on the free tier
Which one should you choose?
Choose Snapkin if you want:
- No food database searching
- Learns your usual meals
- Trial needs no card
Watch out: priced in euros only.
Choose What the Food if you want:
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
Watch out: free tier is only three scans.
Snapkin vs What the Food FAQ
What is the difference between Snapkin and What the Food?
Snapkin: Calorie and protein tracker that logs meals from a photo. What the Food: Calorie and macro tracker that reads meals from photos. Both are legal, finance & hr tools.
Is Snapkin or What the Food cheaper?
Snapkin starts at See pricing page and What the Food starts at $9.99/mo. Check both pricing pages for current plans.
Do Snapkin and What the Food have free plans?
Snapkin: No, 3-day trial. What the Food: Yes.
Who makes Snapkin?
Snapkin is made by Snapkin.
Who makes What the Food?
What the Food is made by What the Food.
Which should I choose, Snapkin or What the Food?
Choose Snapkin if you value no food database searching and learns your usual meals. Choose What the Food if you value no manual food logging and meal plans respect allergies.