kitio.aiAdded Nov 5, 2026
What the Food
Freemium · $9.99/moCalorie and macro tracker that reads meals from photos
What is What the Food?
What the Food estimates the calories, protein, carbs and fat in a meal from a photo, so you can track what you eat without logging every item by hand. It is aimed at people watching their weight, fitness or general eating habits.
After a food photo is uploaded, the scanner identifies the dish, estimates portions and breaks down the macros, and results build up across days so you can spot trends. It can also create meal plans around goals, allergies and diets such as keto or low-carb, and turn a meal into recipe steps.
The free tier is a short trial of three scans with ads. Premium removes ads and adds unlimited scans, full scan history, a serving size adjuster and a customizable widget.
Features
- Food photo recognition
- Macro breakdown
- Meal plans by diet
- Scan history
- Home screen widget
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Releases
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Organization
What the Food
Listed by kitio.ai · unverified owner
Pricing
- Pricing model
- Freemium
- Paid options from
- $9.99/mo
- Billing frequency
- Monthly
What the Food plans
Free
Free
- 3 scans in total
- No scan history
- Ads included
Premium
$9.99/mo
- Unlimited scans
- Full scan history
- Serving adjuster
- No ads
Prices in USD, checked Nov 5, 2026. Plans change often, so confirm on the What the Food site.Official pricing
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Pros and cons
Pros
- No manual food logging
- Meal plans respect allergies
- Simple single paid plan
Cons
- Free tier is only three scans
- Portion sizes are estimates
- Ads on the free tier
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Q&A
What is What the Food?
What the Food estimates the calories, protein, carbs and fat in a meal from a photo, so you can track what you eat without logging every item by hand. It is aimed at people watching their weight, fitness or general eating habits.
Can What the Food build a diet plan?
Yes. It creates meal plans from your health goals, allergies and diet preferences, including keto and low-carb.
How much does What the Food cost?
What the Food is freemium, with paid plans from $9.99/mo.
Is there a free version of What the Food?
Yes. What the Food has a free plan, and paid plans add more usage and features.
What are the main features of What the Food?
Food photo recognition, Macro breakdown, Meal plans by diet, Scan history, Home screen widget.
Who makes What the Food?
What the Food is made by What the Food.
What are the best alternatives to What the Food?
Popular alternatives include January AI, CALRI, InflammaScan.